TOYOTA UNVEILS THREE-WHEEL MARKET PLAN

News Story
- 8 May 2003 ( #106 ) - PARIS, France
1 min read
Toyota Material Handling Company (TMHC) has big plans for its 7FBEF electric three-wheeler, launched at Manutention in March.

"Three-wheelers are typically a European product," said TMHC chief engineer and general manager Yasuhisa Yamauchi.

While three-wheelers commanded 55 percent of the European electric counterbalance forklift market, penetration in Japan was far less significant. But Toyota was confident it would now "introduce the three-wheeler to Japan".

The 7FEBF is being manufactured on three continents. Production started in Japan in January, the USA last month, and European production starts this month in Ancenis, France.

Toyota Industrial Equipment Europe (TIEE) president Shinya Furukawa said up to 12 units a day were planned to leave the Ancenis factory, and the company planned to make between 1,200 and 1,400 machines this year.

About 60 percent of the French 7FBEF's components are sourced from France. Other parts, including the motor, are built in Japan.

The 7FBEF, which features Toyota's SAS stability and AC2 power systems, is available in four versions, with lift capacities from 1.5 tonnes to two tonnes.

TIEE counterbalance trucks product manager Benoit Meunier said Toyota increased its European counterbalance and warehousing market share by one percent in 2002. The company sold almost 16,000 forklifts, 1,500 of which were three-wheelers.

"The European market is stable, (but) we think we can still do better," he said.
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Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
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Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com

Inside The News
In this week’s Forkliftaction News , we look at more financial reports with one major producer recording a “significant” decline in Q2 bookings to report an operating loss of USD8.5 million, while another had a strong quarter “despite increased trade tensions and a challenging geopolitical landscape”... Continue reading

PREMIUM business

VETTER Industrie GmbH
The world's most comprehensive range of forks and the most intelligent sensor fork for more safety and efficiency.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET