STYLE AND GRACE AT FORKLIFT BALLET

News Story
- 12 Feb 2004 ( #144 ) - TORONTO, Canada
1 min read
It was a celebration of high art and high technology as two forklifts swanned around Toronto's International Centre as part of the third annual Toyota Forklift Ballet last week.

As the National Post put it, there is a fine line between a ballet and a demolition derby when the "ballerinas" are driving machinery weighing a couple of metric tonnes and travelling at 15 kilometres an hour, very close to each other.

But, despite the risks, the ballet, described by organisers as a "light-hearted way of demonstrating the key benefits and features of modern lift trucks", was performed without a mishap.

The Toyota Forklift Ballet, currently touring Canada and the USA, traces its roots back to Japan, where it was developed to showcase forklift and operator ability.
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⇒ Niche audience of 73,500+ opt-in subscribers
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⇒ News mailing open rate averages 34%
⇒ Geo-targeted and regional advertising
⇒ Brand-first advertising formats that stick

[Download our latest media kit] for statistics, editorial details and our full media offer. 

In today's materials handling market, precision matters. With B2B expertise and an industry reputation built over 25 years, Forkliftaction helps you hit more targets at once.

⇒ Niche audience of 73,500+ opt-in subscribers
⇒ Over 1 million monthly web visits
⇒ News mailing open rate averages 34%
⇒ Geo-targeted and regional advertising
⇒ Brand-first advertising formats that stick

[Download our latest media kit] for statistics, editorial details and our full media offer. 

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