 Hydrive will help Stärke establish a network of sub-distributors |
Stärke Material Handling Group has officially added Hydrive Forklift & Equipment Inc. to serve as a master distributor for Stärke forklifts and industrial lift equipment in Alberta, Canada.
"As an established dealership and service provider for over 30 years in the Edmonton region, Hydrive serves as a fitting addition for a brand built upon consistently providing quality equipment, customer service and technical support," says Justin Engel, Stärke marketing manager.
"Establishing Hydrive as a master distributor for Alberta represents an incredible opportunity for both Hydrive and the Stärke brand as we continue to expand our marketshare within North America. As a dedicated distribution hub for Stärke forklifts and industrial lift equipment, we view the addition of Hydrive as a means of providing quality assurance and improving customer service while growing the Stärke brand throughout Alberta and Western Canada."
The addition of Hydrive corresponds to a strategic campaign intended to further incorporate and empower members of Stärke's dealership network in an effort to increase Stärke's presence throughout Western North America. Through this arrangement, Stärke hopes to leverage Hydrive's reputation and location within central Alberta to unlock future growth opportunities in the region.
Hydrive has been in business for 35-plus years and is looking forward to introducing its clients to the quality of the Stärke product, according to a company statement.
Hydrive will begin receiving shipments direct from the Stärke factory and establish a small network of sub-distributors while continuing to serve its customers in Edmonton and the surrounding region.
Beyond the expansion of its dealership and support networks, Stärke Material Handling Group has also expanded its range of Class II and Class III industrial lift equipment with the additions of its new XVI line of electric and internal combustion counterbalance forklifts, a reach rider truck and order picker.