 Cargotec's new logo is displayed on the back of this staff member's uniform. |
Cargotec has merged its Hiab and Kalmar business areas and subsequently formed two business areas.
The "Marine" business area comprises the existing MacGregor business area and "Industrial and Terminal" comprises the Hiab and Kalmar business areas.
MacGregor president Olli Isatola continues to head the renamed "Marine" business area, while Kalmar president Pekka Vauramo now heads the "Industrial and Terminal" business.
Last month, Cargotec announced a new branding strategy. Its truck-mounted Moffett forklifts will be promoted under the Hiab brand and a new logo, a black elephant, will be displayed along the three main brands of Hiab, Kalmar and MacGregor
(Forkliftaction.com News #419).