Camacuma boosts rental fleet

News Story
- 22 Apr 2021 ( #1022 ) - Angers, France
1 min read
The first delivery of 10 machines is already available for hire
The first delivery of 10 machines is already available for hire
French farmer co-operative Camacuma has placed an order for 130 TL38.70HF telescopic handlers in the largest-ever single telehandler deal in Doosan Bobcat EMEA's history.

Camacuma is the internal national Cuma Agricultural Equipment Purchasing Centre, formed to carry out group purchasing in France and offer long-term rental packages to reduce machinery costs on farms in France.

The first delivery of 10 machines as part of the Bobcat-Camacuma deal is already available for hire to Cuma members. The remaining telehandlers will be delivered gradually in a number of batches by the end of June 2021.

Roy Haaker, vice president sales and marketing of Bobcat EMEA, says: "We have ticked all the boxes to meet Camacuma's expectations. The proven and recognised quality of our telehandlers is our biggest asset. Our strong dealer network in France allows us to provide a local service and ensure continuity of service when needed. Finally, because our machines are 'Made in France', supported by a French team, we had all the arguments to win the deal."

Yves-Mary Houdmon, Camacuma president, says the Bobcat telehandlers were chosen for their performance, comfort and reliability. "These machines meet strict Camacuma requirements to provide solid and robust machines for long-term rental to Cuma members. We provide the equipment and guarantee its operation. The warranty and aftersales service for the machines will be provided by the local Bobcat dealers. The real peace of mind for us is the commitment from Bobcat to respond within 48 hours. This is a new service for Cumas and we are delighted to inaugurate it with Bobcat."

The value of the order has not been revealed.
John Sutch adds LTM1110.5-2
John Sutch adds LTM1110.5-2 16 Aug 2024 - Liverpool, United Kingdom - 1 min read
ERA probes digital ‎transformation
ERA probes digital ‎transformation 26 Jan 2023 - Brussels, Belgium - 2 min read
TRACSA trims fleet to thrive
TRACSA trims fleet to thrive 3 Jun 2021 - Mexico City, Mexico - 1 min read
Previously about:
Bobcat appoints new UK dealer News Story - 21 Aug 2025 - Liverpool, United Kingdom - 1 min read
Exclusive Icelandic Bobcat dealer named News Story - 10 Jul 2025 - Hafnarfjordur, Iceland - 1 min read
Briefs News Story - 26 Jun 2025 - 1 min read
Do you have materials handling news? Submit your news here

PREMIUM business

Tailift Material Handling Taiwan Co.,Ltd.
Focused simply for the new era.

We are delighted to share our exciting website stats for June:
⇒ 1,048,937 web visits - over one million in one month!
⇒ 345,429 unique visitors
⇒ 7,845,629 page views

Looking to reach the materials handling market? We feel Forkliftaction is the right place. We've been partnering with leading brands for 25 years, and we'd love to work with yours. [Download the media kit] to get started.

Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

We are delighted to share our exciting website stats for June:
⇒ 1,048,937 web visits - over one million in one month!
⇒ 345,429 unique visitors
⇒ 7,845,629 page views

Looking to reach the materials handling market? We feel Forkliftaction is the right place. We've been partnering with leading brands for 25 years, and we'd love to work with yours. [Download the media kit] to get started.

Inside The News
In our feel good story for the week, we report on a donation from Wisconsin-headquartered Big Forklifts to the University of Wisconsin-Madison’s College of Engineering, after discovering the institution was still using one of its 1960s walkie stackers... Continue reading

Showcased in the Virtual Expo

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

We are delighted to share our exciting website stats for June:
⇒ 1,048,937 web visits - over one million in one month!
⇒ 345,429 unique visitors
⇒ 7,845,629 page views

Looking to reach the materials handling market? We feel Forkliftaction is the right place. We've been partnering with leading brands for 25 years, and we'd love to work with yours. [Download the media kit] to get started.

Showcased in the Virtual Expo

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET