ERA probes digital ‎transformation

News Story
- 26 Jan 2023 ( #1112 ) - Brussels, Belgium
2 min read

The European Rental Association (ERA) has released a new study, The impact of digitalisation in the equipment rental industry report, which aims to raise awareness among all rental ‎companies in Europe, including SMEs and national associations, about the challenges of ‎digitalisation and provide elements of best practice on the journey to a successful digital ‎transformation.

The report answers critical questions related to digitalisation in the rental industry, provides a window into how companies are leading the transformation, highlights the opportunities and threats that digitalisation poses, and provides practical advice and guidance for businesses to meet the challenge of digitalisation.

Michel Petitjean, secretary general of ERA, says: “Digitalisation is transforming the commercial landscape for rental companies, with implications for their sales, marketing, operations, asset management, business models and more. With this report, we hope to give the rental industry a resource of real value for understanding and navigating this transformation.”

The report notes that digital ‘pure play solutions’ have been struggling to gain ground; however, hybrid solutions which combine multiple channels (digital, phone, depot) have been gaining ground.

“The view formed during the research process for this report is that large rental companies with a market-leading digitally enabled offer and digital-enabled propositions will continue to dominate the major customer segment, platforms will take share from large rental companies in the mid- and craftsmen segments and also take share from SME companies in the craftsmen and mid-market segments.

“The future is already happening now – the asset rental market is already transforming into asset rental and service provision driven by customer demand, regulation and supplier push,” according to the report.

The project was led by the ERA Future Group, which brings together young managers from rental companies to provide insight and vision on strategic issues. It was carried out by epi Consulting, an award-winning international sustainability, strategy and innovation consultancy based in the UK.

Access the full report here.

TRACSA trims fleet to thrive
TRACSA trims fleet to thrive 3 Jun 2021 - Mexico City, Mexico - 1 min read
Camacuma boosts rental fleet
Camacuma boosts rental fleet 22 Apr 2021 - Angers, France - 1 min read
Snorkel Speed Levels debut in Denmark
Snorkel Speed Levels debut in Denmark 27 Feb 2020 - Copenhagen, Finland - 2 min read
Previously about:
ERA to create carbon reporting guidance News Story - 7 Dec 2023 - Brussels, Belgium - 2 min read
ERA joins EU skills pact News Story - 16 Nov 2023 - Brussels, Belgium - 1 min read
European rental market grew by 7.5% in 2022 News Story - 26 Oct 2023 - Brussels, Belgium - 1 min read
Do you have materials handling news? Submit your news here
Inside The News
This week we explore the various energy sources available for forklifts and other material handling equipment that were showcased at LogiMAT in Stuttgart... Continue reading

PREMIUM business

Cascade Corporation (World HQ)
Leading manufacturers of attachments, forks and related technologies for forklifts and AGVs.

“I really enjoy your newsletter and share the articles with all my training team for industry currency. I also print and display specific articles on forklift safety and accidents on our notice board for all the learners who attend our training courses to read...”

Gavin Trim - CEO, High Risk Work Licence Assessor, Mechanical Handling Equipment Specialist - Nationwide Training

Thanks Gavin for sharing your experience with Forkliftaction

Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist - Rocla AGV Solutions

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

“I really enjoy your newsletter and share the articles with all my training team for industry currency. I also print and display specific articles on forklift safety and accidents on our notice board for all the learners who attend our training courses to read...”

Gavin Trim - CEO, High Risk Work Licence Assessor, Mechanical Handling Equipment Specialist - Nationwide Training

Thanks Gavin for sharing your experience with Forkliftaction

PREMIUM business

Hawker Powersource, Inc.
HAWKER® offers a range of hybrid motive power solutions customized to adapt as your operation's needs change.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Showcased in the Virtual Expo

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

CeMAT Southeast Asia is coming to Singapore EXPO, Singapore on May 15-17, 2024. Register for free and experience the leading global trade show for intralogistics, materials handling and supply chain management.

Be sure to also register for LogiSYM Asia Pacific and LogiSYM Cold Chain 2024 to experience a conference schedule packed with experts and decision-makers from your industry.

Register Now!