Palfinger co-brands with Reading

News Story
- 8 Mar 2018 ( #862 ) - Council Bluffs, IA, United States
1 min read
Master Mechanic Series crane bodies
Master Mechanic Series crane bodies
Omaha Standard Palfinger, a division of Palfinger North America, has entered into a co-branding relationship with Reading Truck Group, Reading, Pennsylvania. The agreement includes a range of Palfinger telescopic crane models in electric and hydraulic configurations.

This partnership will allow both companies to collectively expand their geographical footprints within North America and several key industry segments.

The cranes will be co-branded and are intended for installation on Reading Master Mechanic Series crane bodies, starting in early 2018.

Palfinger's service cranes feature low-maintenance, single-weld hexagonal booms, a patented winch damage prevention system that replaces the conventional boom tip anti-two block system, proportional wireless remote controls and the industry's only anti-corrosion E-Coat paint process.

According to Jason Holt, president of Omaha Standard Palfinger, "This relationship represents a resounding vote of confidence in our crane offerings from one of the leaders in the truck body industry. The investment is the result of a positive ongoing relationship with Reading Truck Group and a growing demand in the American lifting industry for the globally recognised value that Palfinger's world-class engineering and manufacturing provide."

Omaha Standard Palfinger is a manufacturer of truck bodies and telescopic service cranes based in Council Bluffs, Iowa.

Reading Truck Group, established in 1955, is a leading truck equipment manufacturer. With a number of company-owned upfit locations and a network of authorised distributors across North America, Reading is able to bring products to the market cost effectively while still offering local service.
Forklift helps Cincinnati position section of Berlin Wall
Forklift helps Cincinnati position section of Berlin Wall 1 Jul 2010 - Cincinnati, OH, United States - 1 min read
Briefs
Briefs 18 May 2006 - 1 min read
Mitsubishi introduces a new generation of reach trucks
Mitsubishi introduces a new generation of reach trucks 9 Jun 2005 - HOUSTON, TX, United States - 1 min read
Previously about:
Palfinger releases middle-seat mounted forklift News Story - 4 Sep 2025 - Bergheim, Austria - 1 min read
New product launches at Bauma News Story - 24 Apr 2025 - Munich, Germany - 2 min read
Palfinger to showcase prototype News Story - 3 Apr 2025 - Bergheim, Austria - <1 min read
Do you have materials handling news? Submit your news here

PREMIUM business

VETTER Industrie GmbH
The world's most comprehensive range of forks and the most intelligent sensor fork for more safety and efficiency.

"During these 10 years, Hangcha has seen remarkable growth: revenue surged 3.6 times to ¥16.49 billion (2024), we established 18 overseas subsidiaries, pioneered industry-leading lithium forklifts and intelligent logistics solutions and significantly elevated our global brand. We deeply appreciate Forkliftaction's effective platform and unwavering support." - Kelly Xu, Marketing Specialist - Zhejiang HANGCHA Imp. & Exp. Co.,Ltd. 

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

Words of support …

At Linde Material Handling, we appreciate Forkliftaction for its competent and informative reporting and its global perspective. Forkliftaction is one of the few industry media with a transnational readership.

Heike Oder, Head of Trade Press

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

"During these 10 years, Hangcha has seen remarkable growth: revenue surged 3.6 times to ¥16.49 billion (2024), we established 18 overseas subsidiaries, pioneered industry-leading lithium forklifts and intelligent logistics solutions and significantly elevated our global brand. We deeply appreciate Forkliftaction's effective platform and unwavering support." - Kelly Xu, Marketing Specialist - Zhejiang HANGCHA Imp. & Exp. Co.,Ltd. 

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

"During these 10 years, Hangcha has seen remarkable growth: revenue surged 3.6 times to ¥16.49 billion (2024), we established 18 overseas subsidiaries, pioneered industry-leading lithium forklifts and intelligent logistics solutions and significantly elevated our global brand. We deeply appreciate Forkliftaction's effective platform and unwavering support." - Kelly Xu, Marketing Specialist - Zhejiang HANGCHA Imp. & Exp. Co.,Ltd. 

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

PREMIUM business

VETTER Industrie GmbH
The world's most comprehensive range of forks and the most intelligent sensor fork for more safety and efficiency.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET