Palfinger co-brands with Reading

News Story
- 8 Mar 2018 ( #862 ) - Council Bluffs, IA, United States
1 min read
Master Mechanic Series crane bodies
Master Mechanic Series crane bodies
Omaha Standard Palfinger, a division of Palfinger North America, has entered into a co-branding relationship with Reading Truck Group, Reading, Pennsylvania. The agreement includes a range of Palfinger telescopic crane models in electric and hydraulic configurations.

This partnership will allow both companies to collectively expand their geographical footprints within North America and several key industry segments.

The cranes will be co-branded and are intended for installation on Reading Master Mechanic Series crane bodies, starting in early 2018.

Palfinger's service cranes feature low-maintenance, single-weld hexagonal booms, a patented winch damage prevention system that replaces the conventional boom tip anti-two block system, proportional wireless remote controls and the industry's only anti-corrosion E-Coat paint process.

According to Jason Holt, president of Omaha Standard Palfinger, "This relationship represents a resounding vote of confidence in our crane offerings from one of the leaders in the truck body industry. The investment is the result of a positive ongoing relationship with Reading Truck Group and a growing demand in the American lifting industry for the globally recognised value that Palfinger's world-class engineering and manufacturing provide."

Omaha Standard Palfinger is a manufacturer of truck bodies and telescopic service cranes based in Council Bluffs, Iowa.

Reading Truck Group, established in 1955, is a leading truck equipment manufacturer. With a number of company-owned upfit locations and a network of authorised distributors across North America, Reading is able to bring products to the market cost effectively while still offering local service.
Forklift helps Cincinnati position section of Berlin Wall
Forklift helps Cincinnati position section of Berlin Wall 1 Jul 2010 - Cincinnati, OH, United States - 1 min read
Briefs
Briefs 18 May 2006 - 1 min read
Mitsubishi introduces a new generation of reach trucks
Mitsubishi introduces a new generation of reach trucks 9 Jun 2005 - HOUSTON, TX, United States - 1 min read
Previously about:
Palfinger releases middle-seat mounted forklift News Story - 4 Sep 2025 - Bergheim, Austria - 1 min read
New product launches at Bauma News Story - 24 Apr 2025 - Munich, Germany - 2 min read
Palfinger to showcase prototype News Story - 3 Apr 2025 - Bergheim, Austria - <1 min read
Do you have materials handling news? Submit your news here

Reliable charging and energy stability are more critical than ever as warehouses and ports move toward decarbonisation. Volvo Penta’s Battery Energy Storage System (BESS) subsystems can be a part of turnkey BESS solutions to deliver compact, transportable, and high-density energy, contributing towards accelerating electrification and meeting growing energy needs at ports.

Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Reliable charging and energy stability are more critical than ever as warehouses and ports move toward decarbonisation. Volvo Penta’s Battery Energy Storage System (BESS) subsystems can be a part of turnkey BESS solutions to deliver compact, transportable, and high-density energy, contributing towards accelerating electrification and meeting growing energy needs at ports.

Reliable charging and energy stability are more critical than ever as warehouses and ports move toward decarbonisation. Volvo Penta’s Battery Energy Storage System (BESS) subsystems can be a part of turnkey BESS solutions to deliver compact, transportable, and high-density energy, contributing towards accelerating electrification and meeting growing energy needs at ports.

Inside The News
Automation is a key theme in the stories we have in this week’s Forkliftaction News ... Continue reading

PREMIUM business

Linde Material Handling
Linde Material Handling is your full-service provider. From forklifts to automation - we stand for innovation and for your performance.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET