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Palfinger co-brands with Reading

Wednesday, 7 Mar 2018 ( #862 ) - Council Bluffs, IA, United States
News Story
Master Mechanic Series crane bodies
Omaha Standard Palfinger, a division of Palfinger North America, has entered into a co-branding relationship with Reading Truck Group, Reading, Pennsylvania. The agreement includes a range of Palfinger telescopic crane models in electric and hydraulic configurations.

This partnership will allow both companies to collectively expand their geographical footprints within North America and several key industry segments.

The cranes will be co-branded and are intended for installation on Reading Master Mechanic Series crane bodies, starting in early 2018.

Palfinger's service cranes feature low-maintenance, single-weld hexagonal booms, a patented winch damage prevention system that replaces the conventional boom tip anti-two block system, proportional wireless remote controls and the industry's only anti-corrosion E-Coat paint process.

According to Jason Holt, president of Omaha Standard Palfinger, "This relationship represents a resounding vote of confidence in our crane offerings from one of the leaders in the truck body industry. The investment is the result of a positive ongoing relationship with Reading Truck Group and a growing demand in the American lifting industry for the globally recognised value that Palfinger's world-class engineering and manufacturing provide."

Omaha Standard Palfinger is a manufacturer of truck bodies and telescopic service cranes based in Council Bluffs, Iowa.

Reading Truck Group, established in 1955, is a leading truck equipment manufacturer. With a number of company-owned upfit locations and a network of authorised distributors across North America, Reading is able to bring products to the market cost effectively while still offering local service.
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