Statistics help forklift makers stay informed

News Story
- 18 Nov 2004 ( #184 ) - MIAMI, FL, United States
2 min read
Having access to industry statistics helps forklift manufacturers keep up to date, and for those attending the Industrial Truck Association (ITA) annual meeting in Miami last month the message was clear - everyone benefits from statistics programs.

"ITA's statistics programs provide invaluable information to the membership," said Mark Huelsman, chairman of the 27-member ITA statistics committee and sales administration manager with Crown Equipment Corp of New Bremen, Ohio. "We want to continue to make the information timely and accurate, and I think we've got the team to do it."

ITA and other associations collaborate in the complementary World Industrial Statistics (WITS) program. "WITS information continues to be of interest, and, as some of the kinks are worked out, it will provide players with a good understanding of the worldwide market," Huelsman said. "The addition of China, Korea and Brazil to Japan, Europe and North America means that we are moving in the right direction."

The WITS program started in 1995 and now involves most of the world's lift truck manufacturing associations. ITA, the European Federation of Materials Handling's (FEM) Industrial Truck Division and the Japan Industrial Vehicles Association (JIVA) established a quarterly program for consolidating shipment data by country. The WITS program went to monthly reports in 1999, and others joined later.

In recent years, ITA has developed a Web-based system to process industry statistics for the United States, Canada and Mexico in a confidential manner. Member companies log-in securely via the Internet and upload all data directly into the system.

"Once the data is uploaded, in a few hours ITA can consolidate the input and generate and distribute all of the reports back to the member companies via email," Huelsman said. "Our members strive to have all data reported to ITA by the fifth of each month."

The China Truck Manufacturers Association (CTMA) of Beijing began participating in January 2001. For the forklift industry, CTMA is supported by the China Construction Machinery Association.

The Korea Construction Equipment Manufacturers Association (KOCEMA) of Seoul, South Korea, and the Brazilian Association of Cargo Movement and Logistics (AMBL) of São Paulo began participating in January 2002.

Participation of all major industrial truck manufacturers in the WITS statistics program provides a comprehensive view of the worldwide industrial truck market, Huelsman said. "This program provides the best available picture of the world lift truck market for those with a need to know."
Forklift sales buck trend
Forklift sales buck trend 5 Oct 2017 - London, United Kingdom - 1 min read
World market advanced in third quarter
World market advanced in third quarter 20 Nov 2014 - Hamburg, Germany - 1 min read
UK sees double-digit sales growth
UK sees double-digit sales growth 31 Jul 2014 - London, United Kingdom - 2 min read
Previously about:
National Forklift Safety Day shines a light on workplace culture News Story - 12 Jun 2025 - Washington, D.C., United States - 1 min read
US and UK to mark Forklift Safety Day News Story - 6 Jun 2024 - 1 min read
Materials handling industry marks safety day News Story - 15 Jun 2023 - 3 min read
2013 – A cautious year News Story - 3 Jan 2013 - 9 min read
WITS reveals forklift growth in all five regions News Story - 22 Dec 2011 - Frankfurt, Germany - 1 min read
Associations focus on global competition, safety and skills News Story - 17 Jan 2008 - 2 min read
Jungheinrich subsidiary picks up AS/RS specialist News Story - 13 Nov 2025 - Westfield, IN, United States - 1 min read
Jungheinrich launches AntOn entry-level MH range News Story - 2 Oct 2025 - Hamburg, Germany - 1 min read
Jungheinrich to offer Arcure AI solution News Story - 18 Sep 2025 - Canary Islands, France - 1 min read
Komatsu unveils sodium-ion powered forklift News Story - 14 Mar 2024 - Tokyo, Japan - 1 min read
Komatsu buys American Battery Solutions News Story - 23 Nov 2023 - Chicago, IL, United States - 1 min read
Forklift driver dies after airport accident News Story - 7 Sep 2023 - Boston, MA, United States - 1 min read
Do you have materials handling news? Submit your news here

Did you know that Forkliftaction’s unique pricing system is strategically designed to drive stronger B2B advertising outcomes?
With discounts for repeats and volume, you can maximise reach and reinforce consistency over time. New advertisers receive further savings with our first-time advertiser discount.
Ask about which B2B discounts apply to you, and how you can use them to your advertising advantage.

For audience info, web stats + our full media offer: [DOWNLOAD OUR MEDIA KIT].

Words of support …

Although our partnership with Forkliftaction is still relatively new, the experience has been thoroughly positive. The team is incredibly supportive, friendly, and responsive — making the process of advertising straightforward and effective. We’ve appreciated their proactive communication and industry insight and look forward to growing our presence further with their platform.

Nicole Rimensberger, Head of Marketing

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Did you know that Forkliftaction’s unique pricing system is strategically designed to drive stronger B2B advertising outcomes?
With discounts for repeats and volume, you can maximise reach and reinforce consistency over time. New advertisers receive further savings with our first-time advertiser discount.
Ask about which B2B discounts apply to you, and how you can use them to your advertising advantage.

For audience info, web stats + our full media offer: [DOWNLOAD OUR MEDIA KIT].

PREMIUM business

Libiao Robotics
Creating robotic warehouse solutions that automate and elevate your business.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Did you know that Forkliftaction’s unique pricing system is strategically designed to drive stronger B2B advertising outcomes?
With discounts for repeats and volume, you can maximise reach and reinforce consistency over time. New advertisers receive further savings with our first-time advertiser discount.
Ask about which B2B discounts apply to you, and how you can use them to your advertising advantage.

For audience info, web stats + our full media offer: [DOWNLOAD OUR MEDIA KIT].

PREMIUM business

Libiao Robotics
Creating robotic warehouse solutions that automate and elevate your business.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET