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Manitou adopts EDGE name

Wednesday, 19 Aug 2015 ( #732 ) - West Bend, WI, United States
News Story
Manitou Americas has started phasing out the CE Attachments name, following its 2013 acquisition of Compact Equipment Attachments.

The company has switched to the EDGE brand which "has emerged as the primary brand name associated with the attachment needs for Gehl and Mustang products".

According to a Manitou statement, "Over the course of the next few months, the ‘CE Attachment’ name will be removed from products and replaced exclusively with the EDGE brand name."

"The EDGE brand will continue to provide the same products and services which have built its strong reputation throughout the industry," the statement continues.

The CE Attachments website will remain active for all products, including rebranded EDGE attachments, during the transition period.

Besides Manitou materials handling equipment, the parent Manitou Group also produces Gehl and Mustang equipment, supplying an international network of 1.400 independent dealers.

Headquartered in France, the group employs 3.300 people around the globe.

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