New name and logo for NACCO Materials Handling Group

News Story
- 19 Nov 2015 ( #745 ) - Cleveland, OH, United States
1 min read
Hyster-Yale Materials Handling, Inc. has announced that its wholly owned operating subsidiary which designs, engineers, manufactures, sells, and services a comprehensive line of forklifts and aftermarket parts marketed globally primarily under the Hyster and Yale brand names, NACCO Materials Handling Group, Inc., will change its corporate name to Hyster-Yale Group, Inc. on January 1, 2016.

In connection with this name change, Hyster-Yale Materials Handling, Inc. and Hyster-Yale Group, Inc. will adopt a new corporate logo.

The name change is designed to reinforce Hyster-Yale Group's position as the operating company under Hyster-Yale Materials Handling, Inc. and to eliminate any confusion created by continuing to use NACCO in the operating company name subsequent to the 2012 spin-off of Hyster-Yale Materials Handling from NACCO Industries, Inc.

"The new Hyster-Yale Group name and logo reflect a combination of tradition and progress," says Colin Wilson, president and chief executive officer of NACCO Materials Handling Group. "While our identity may be new, we remain committed to delivering high quality and innovative products across all our brands, including Hyster, Yale, UTILEV and Nuvera.

"The new name and logo further unify our identities and underscore our ongoing commitment to all of our brands, and create an umbrella under which the company will focus on executing its core strategic initiatives."

NACCO Industries was created in 1986 and the Hyster brand was acquired in 1989.

Hyster-Yale Materials Handling Inc was formed as an independent public company in a 2012 spin-off from NACCO Industries.
Doosan Bobcat announces global brand strategy
Doosan Bobcat announces global brand strategy 16 Mar 2023 - Seoul, Korea, Republic Of - 1 min read
KION introduces Baoli to US
KION introduces Baoli to US 5 Nov 2015 - Summerville, SC, United States - 1 min read
Manitou adopts EDGE name
Manitou adopts EDGE name 20 Aug 2015 - West Bend, WI, United States - 1 min read
Previously about:
Hyster-Yale expects 2026 operating loss after Q2 results News Story - 6 Aug 2026 - Cleveland, OH, United States - 3 min read
Hyster-Yale believes Q2 will be a “financial low point” News Story - 7 May 2026 - Cleveland, OH, United States - 2 min read
Fleet of 40 hydrogen-powered forklifts to be deployed in UK News Story - 9 Apr 2026 - Loughborough, United Kingdom - 1 min read
Deal will double Poole’s revenue News Story - 25 Jun 2015 - Raleigh, NC, United States - 1 min read
Load handling in the harshest port operating environments Advertisement - 6 Nov 2014 - 4 min read
Chinese manufacturer in Top 10 News Story - 21 Feb 2013 - Esslingen, Germany - 3 min read
Do you have materials handling news? Submit your news here

Your guide to our all-inclusive B2B advertising offer features:
⇒ Latest website statistics – once again revealing impressive growth!
⇒ Our special feature topics for 2027
⇒ Forkliftaction advertising formats, services and support
⇒ Behind the scenes website developments – including an exciting launch for our B2B advertisers!

Build your brand on Forkliftaction, home to over 74,000 opt-in materials handling insiders:
< DOWNLOAD YOUR MEDIA KIT TODAY >

Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager

Your guide to our all-inclusive B2B advertising offer features:
⇒ Latest website statistics – once again revealing impressive growth!
⇒ Our special feature topics for 2027
⇒ Forkliftaction advertising formats, services and support
⇒ Behind the scenes website developments – including an exciting launch for our B2B advertisers!

Build your brand on Forkliftaction, home to over 74,000 opt-in materials handling insiders:
< DOWNLOAD YOUR MEDIA KIT TODAY >

PREMIUM business

Zhejiang UN Forklift Co., Ltd
Manufacturer of IC forklifts, electric forklifts and warehouse equipment.

Your guide to our all-inclusive B2B advertising offer features:
⇒ Latest website statistics – once again revealing impressive growth!
⇒ Our special feature topics for 2027
⇒ Forkliftaction advertising formats, services and support
⇒ Behind the scenes website developments – including an exciting launch for our B2B advertisers!

Build your brand on Forkliftaction, home to over 74,000 opt-in materials handling insiders:
< DOWNLOAD YOUR MEDIA KIT TODAY >