New name and logo for NACCO Materials Handling Group

News Story
- 19 Nov 2015 ( #745 ) - Cleveland, OH, United States
1 min read
Hyster-Yale Materials Handling, Inc. has announced that its wholly owned operating subsidiary which designs, engineers, manufactures, sells, and services a comprehensive line of forklifts and aftermarket parts marketed globally primarily under the Hyster and Yale brand names, NACCO Materials Handling Group, Inc., will change its corporate name to Hyster-Yale Group, Inc. on January 1, 2016.

In connection with this name change, Hyster-Yale Materials Handling, Inc. and Hyster-Yale Group, Inc. will adopt a new corporate logo.

The name change is designed to reinforce Hyster-Yale Group's position as the operating company under Hyster-Yale Materials Handling, Inc. and to eliminate any confusion created by continuing to use NACCO in the operating company name subsequent to the 2012 spin-off of Hyster-Yale Materials Handling from NACCO Industries, Inc.

"The new Hyster-Yale Group name and logo reflect a combination of tradition and progress," says Colin Wilson, president and chief executive officer of NACCO Materials Handling Group. "While our identity may be new, we remain committed to delivering high quality and innovative products across all our brands, including Hyster, Yale, UTILEV and Nuvera.

"The new name and logo further unify our identities and underscore our ongoing commitment to all of our brands, and create an umbrella under which the company will focus on executing its core strategic initiatives."

NACCO Industries was created in 1986 and the Hyster brand was acquired in 1989.

Hyster-Yale Materials Handling Inc was formed as an independent public company in a 2012 spin-off from NACCO Industries.
Doosan Bobcat announces global brand strategy
Doosan Bobcat announces global brand strategy 16 Mar 2023 - Seoul, Korea, Republic Of - 1 min read
KION introduces Baoli to US
KION introduces Baoli to US 5 Nov 2015 - Summerville, SC, United States - 1 min read
Manitou adopts EDGE name
Manitou adopts EDGE name 20 Aug 2015 - West Bend, WI, United States - 1 min read
Previously about:
Hyster-Yale to lower production News Story - 6 Nov 2025 - Cleveland, OH, United States - 2 min read
Hyster-Yale reports Q2 operating loss News Story - 14 Aug 2025 - Cleveland, OH, United States - 2 min read
Briefs News Story - 29 May 2025 - 2 min read
Deal will double Poole’s revenue News Story - 25 Jun 2015 - Raleigh, NC, United States - 1 min read
Load handling in the harshest port operating environments Advertisement - 6 Nov 2014 - 4 min read
Chinese manufacturer in Top 10 News Story - 21 Feb 2013 - Esslingen, Germany - 3 min read
Do you have materials handling news? Submit your news here
Inside The News
Automation is a key theme in the stories we have in this week’s Forkliftaction News ... Continue reading

Reliable charging and energy stability are more critical than ever as warehouses and ports move toward decarbonisation. Volvo Penta’s Battery Energy Storage System (BESS) subsystems can be a part of turnkey BESS solutions to deliver compact, transportable, and high-density energy, contributing towards accelerating electrification and meeting growing energy needs at ports.

Words of support …

The cooperation with Forkliftaction has been exceptional. It's always a pleasure to work with specialists who know the inside out of the industry

Ane Miren Elorza, Communications Specialist

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Reliable charging and energy stability are more critical than ever as warehouses and ports move toward decarbonisation. Volvo Penta’s Battery Energy Storage System (BESS) subsystems can be a part of turnkey BESS solutions to deliver compact, transportable, and high-density energy, contributing towards accelerating electrification and meeting growing energy needs at ports.

Reliable charging and energy stability are more critical than ever as warehouses and ports move toward decarbonisation. Volvo Penta’s Battery Energy Storage System (BESS) subsystems can be a part of turnkey BESS solutions to deliver compact, transportable, and high-density energy, contributing towards accelerating electrification and meeting growing energy needs at ports.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET