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Yale expands network in France


Thursday, 25 Aug 2011 ( #528 ) - France
News Story
Yale Materials Handling has increased its coverage in France by adding four dealers to its network.

Oman SAS will represent the brand in the Rennes and Nantes regions, while Vitamotor will be active in the Rouen and Tours areas. Demolin will represent Yale in the Normandy region, covering Calvados, Eure, Manche and Seine Maritime. Mazoyer will exclusively represent the Yale brand in the Côte-d'Or.  

Yale has been making a "concerted effort" to boost its presence in France and expects appointing the four dealers to increase sales, hire and after-sales service coverage to its growing customer base in the north west of France.

Yale dealer business development director Christophe Maillet says the company is confident of the dealers’ knowledge of the market, enthusiasm and motivation to support the Yale brand.

"The French market is steadily recovering from the economic downturn that affected the global materials handling market, and these four dealers are ideally placed to capitalise on the growth opportunity by offering Yale’s full range of materials handling equipment," Maillet says.

The dealers will offer Yale pallet trucks, reach trucks and stackers, electric, diesel and LPG counterbalance forklifts and turret trucks.

Part of Groupe Debreuil, Oman operates five regional offices, including a head office in Rennes.

Vitamotor is part of the Vectis Group, an industrial and mechanical maintenance company created in 1935. Vitamotor, the group’s forklift division, offers sales, short and long-term lease and full service packages, and has offices in Tours and Le Mans.

Demolin, also part of the Vectis Group, has offices in Rouen, Caen, Evreux, and two offices in Le Havre.

Mazoyer, a key materials handling player in France’s north west, established more than 30 years ago, is in Gevrey Chambertin, near Rouen.
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