Increasingly, we are seeing evidence of growing demand for materials handling equipment from the rental and leasing markets. In part, this rise results from changing end-user trends and the move from capital-intensive ownership to pay-for-use. For manufacturers and distributors, it's a case of swings and roundabouts - what they lose in direct sales to end-users, they pick up in sales to rental businesses. But it also means a stimulus to the high-end brands and models, with rental fleet operators looking for quality, reliability and parts availability. And, on top of that, the buyers generally pick up multiple units at any one time - and tend to be repeat purchasers. So it's a lucrative market and one worth cultivating.