Inside the News - Edition #103

Allan Leibowitz -
Inside the News
- 17 Apr 2003 ( #103 )
1 min read
Many companies have taken a fresh approach to their marketing by unleashing their business onto the Forkliftaction.com community, with staggering results.
Below is an extract from a letter, forwarded to us, from a happy advertiser to an industry colleague who was thinking about a Forkliftaction.com campaign:
"...In the past, to make lift truck distributors aware of our shrink protective packaging, we advertised in several US journals. We even attended several manufacturer fairs, and tried direct mail. I've found that we've received more business and interest through Forkliftaction.com than all the above, and in less time and money! It's even opened doors to some OEMs we had approached at other times without success. We've even gotten some interest from overseas. It seems Forkliftaction.com reaches a lot of people in the wider material handling business and covers a lot of ground..."
Peter Cammisa, Sales Manager, CT Packaging

For more information contact Penryn Maddrell on www.forkliftaction.com.
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Inside The News
In our feel good story for the week, we report on a donation from Wisconsin-headquartered Big Joe Forklifts to the University of Wisconsin-Madison’s College of Engineering, after discovering the institution was still using one of its 1960s walkie stackers... Continue reading
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Words of support …

At Linde Material Handling, we appreciate Forkliftaction for its competent and informative reporting and its global perspective. Forkliftaction is one of the few industry media with a transnational readership.

Heike Oder, Head of Trade Press
Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025
Words of support …

At Linde Material Handling, we appreciate Forkliftaction for its competent and informative reporting and its global perspective. Forkliftaction is one of the few industry media with a transnational readership.

Heike Oder, Head of Trade Press