Hup Soon’s forklift sales declined last year

News Story
- 29 Apr 2010 ( #459 ) - Singapore
1 min read
Equipment distributor Hup Soon Global is looking for more acquisitions despite declining sales in its forklift and tractor businesses.

Business Times Singapore reports that the Singapore firm has doubled its stake in Tai Kwong Yokohama Bhd (TKYB), the biggest automotive battery manufacturer in Malaysia, to 60.26%, and wants to buy more businesses to develop an extensive distributor network in Malaysia and Thailand.

While Hup Soon's automotive business in Malaysia grew 32% last year, the recession affected its forklift business, which depends on manufacturing and trade activities. Forklift demand dropped by about 50% and 60% in Thailand and Malaysia, respectively.

According to the report, Hup Soon grew its operating lease fleet by 22% after Malaysian businesses turned to leasing forklifts to ease cash flow problems during the financial crisis.

Hup Soon also sold 11.3% fewer tractors last year, losing market share to rivals in the big tractor segment. The company has started marketing a new range of small tractors to rice farmers.

Hup Soon is the exclusive distributor of Mitsubishi forklifts in Malaysia. In 2007, the company acquired a 30% stake in Nichiyu Asia Pte Ltd, the Asian distribution arm of Nippon Yusoki Co Ltd (Forkliftaction.com News #334).
ABB sells off robotics division
ABB sells off robotics division 16 Oct 2025 - Zurich, Switzerland - 1 min read
Techlift grows with acquisition
Techlift grows with acquisition 9 Oct 2025 - Drummondville, QC, Canada - 1 min read
Mitsubishi Logisnext supports takeover bid
Mitsubishi Logisnext supports takeover bid 2 Oct 2025 - Houston, TX, United States - <1 min read
Do you have materials handling news? Submit your news here

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com

Words of support …

Although our partnership with Forkliftaction is still relatively new, the experience has been thoroughly positive. The team is incredibly supportive, friendly, and responsive — making the process of advertising straightforward and effective. We’ve appreciated their proactive communication and industry insight and look forward to growing our presence further with their platform.

Nicole Rimensberger, Head of Marketing

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com

PREMIUM business

Ningbo Ruyi Joint Stock Co., Ltd.
Manufacturer of forklifts, power stackers & pallet trucks.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET