Google Cloud collaborates to reduce AMR deployment times

News Story
- 14 Aug 2025 ( #1243 ) - Atlanta, GA, United States
1 min read
GreyOrange announces Google Cloud collaboration
GreyOrange announces Google Cloud collaboration

US-based warehouse automation specialists, GreyOrange, has announced it is collaborating with Google Cloud to deliver AI-powered solutions which, it says, reduce the deployment time of autonomous mobile robots (AMRs) by up to 80%.

The collaboration will see the development of GreyOrange’s GreyMatter DeepNav software which it describes as an “AI-powered solution for dynamically managing and optimising autonomous robotic operations at scale”.

GreyOrange says despite the clear benefits of AMR’s, the ramp-up time for deployment is a barrier for some.

“Most warehouse robots are governed by hand-crafted rules, with minimal assistance from machine learning,” GreyOrange states. “Adding or adjusting AMRs requires expensive, time-consuming human intervention, which discourages innovation and prevents operators from fully adopting and scaling robotic systems.”

GreyMatter DeepNav has been built on Google Cloud’s Vertex AI platform and says its technology will reduce the time and manpower needed to train new AMRs on intelligent path planning across a large fleet from multiple manufacturers.

Akash Gupta, co-founder and CEO of GreyOrange, says: “We view the warehouse as a living ecosystem”

“Our GreyMatter warehouse orchestration platform optimises up to 1 million AMR operations per minute, and with each action, we gain deeper insights into how robotic systems behave under real-world conditions,” Gupta adds.

Paula Natoli, global director, Supply Chain & Logistics Strategy and Solutions with Google Cloud adds: “The future of warehouse operations is intelligent, adaptive, and seamlessly orchestrated”.

“This [collaboration] represents a monumental leap in warehouse optimisation, turning complex data into real-time operational excellence and unlocking unprecedented efficiency for global supply chains,” Natoli continues.

The AI-powered AMR software is expected to be available in early 2026.

Robotics federation lists five robotics trends for 2026
Robotics federation lists five robotics trends for 2026 15 Jan 2026 - Frankfurt, Germany - 2 min read
Hyundai to deploy humanoid robot Atlas at production sites
Hyundai to deploy humanoid robot Atlas at production sites 8 Jan 2026 - Las Vegas, United States - 1 min read
DHL signs agreement for AMRs in Mexico
DHL signs agreement for AMRs in Mexico 11 Dec 2025 - Mexico City, Mexico - 1 min read
Do you have materials handling news? Submit your news here

Showcased in the Virtual Expo

In March 2026, Forkliftaction News will publish a special feature on bespoke forklift attachments, a deep dive into user case studies about custom-made attachments.

Are you an expert in this field? To secure your contribution to this popular topic sign on by 2 February 2026!

[Reach out today] to express your interest and receive pricing options and DOWNLOAD our latest media kit for details on our contributor packages.

Words of support …

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

In March 2026, Forkliftaction News will publish a special feature on bespoke forklift attachments, a deep dive into user case studies about custom-made attachments.

Are you an expert in this field? To secure your contribution to this popular topic sign on by 2 February 2026!

[Reach out today] to express your interest and receive pricing options and DOWNLOAD our latest media kit for details on our contributor packages.

In March 2026, Forkliftaction News will publish a special feature on bespoke forklift attachments, a deep dive into user case studies about custom-made attachments.

Are you an expert in this field? To secure your contribution to this popular topic sign on by 2 February 2026!

[Reach out today] to express your interest and receive pricing options and DOWNLOAD our latest media kit for details on our contributor packages.

PREMIUM business

Tailift Material Handling USA Inc
Part of Toyota Industries Group - Leading manufacturer of High-quality machines.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET