Arabian Supply Center, Dubai

Terex AWP has announced the appointment of Arabian Supply Center (ASC), an affiliate of the Qatari Al Jaber Group, as its new distributor for Genie telescopic and articulating boom lifts, scissor lifts and telehandlers, based in Doha, Qatar.

The appointment reflects growing demand for Genie products across the Middle East region.

ASC has emerged as the leading supplier of construction and industrial equipment, spare parts, lubricants, tyres and batteries in Qatar since its establishment eight years ago.

"We had been looking for a reliable, customer-focused sales and service partner in Qatar for some time," says Gary Cooke, Genie regional sales manager, Terex AWP, for the Middle East at Terex Equipment Middle East LLC. "Trusted by customers as a provider of high-quality solutions, ASC has a very good reputation in the market and definitely ticks all the right boxes in terms of representing the Genie brand. The team is highly invested in its relationship with Genie and took part in the Big 5 trade show in Qatar last September. In addition to being a great platform to showcase Genie products, that event was a great opportunity to strengthen our relationship together."

Darwish Ariqat, commercial manager, ASC, says: "When we approached Genie to discuss the possibility of representing the brand, we knew that they would complement our offering perfectly. Like Genie, customer satisfaction is our priority. With this in mind, we have plans under way to build a new state-of-the-art service facility where the focus will be on ensuring that our customers' machines are maintained according to the latest industry standards."