Falcon Group named OTTO Motors Mid East rep

News Story
- 14 Mar 2024 ( #1170 ) - Dubai, United Arab Emirates
1 min read
Falcon Group chief executive officer Prabhu Badrinathen
Falcon Group chief executive officer Prabhu Badrinathen

Rockwell Automation has named Falcon Group as the first Middle Eastern system integrator for its OTTO Motors unit, which makes autonomous technology for materials handling in manufacturing and warehouse facilities. 

Headquartered in Dubai, Falcon Group is a precision engineering company for a broad client base spread across oil and gas, power, automotive, aerospace, hospitality, and entertainment. 

Falcon is a silver-level system integrator and software system integrator in the Rockwell Automation PartnerNetwork and was recognised in 2023 as the system integrator of the year for Europe, Middle East and Africa.

OTTO autonomous mobile robots (AMRs) have more than 5 million hours of experience working for some of the world's most recognised brands within the automotive, consumer goods, food and beverage and other industrial manufacturing facilities.

Wael Radwan, country sales director, Middle East, Rockwell Automation, says: "The appointment of the Falcon Group is a big step in our widening expansion and support within the region. 

“With significant investment in autonomous operations and dark factory concepts taking place in many countries, there are multiple greenfield sites starting with blank slates and brownfield locations undergoing improvements that can really leverage the extensive capabilities that AMR technologies will deliver.

"As part of our comprehensive digitalised solutions offering, we are expanding end-user agility beyond machines and lines, and spreading it across their entire operational real-estate." 

Falcon Group chief executive officer Prabhu Badrinathen says: "We have first-hand experience of what Rockwell Automation's impressive solutions can offer. 

“With our existing capabilities, coupled with our depth of knowledge and connections within this region, we are eager to share these successes to help other companies advance on their own digital journeys, unlock the best possible efficiencies, get operational far quicker, and get to market faster.”

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