Downturn survival tips

Local Feature Article
- 12 Feb 2009 ( #397 )
2 min read
As businesses around the world struggle with the impact of the economic slowdown, there's plenty of good advice being offered. Forkliftaction.com will share some of these insights in the weeks ahead, starting with an insightful cover story from one of Australia's leading business magazines, BRW.

This week's magazine includes a comprehensive feature titled "10 Ways to Bulletproof Your Business". Here are the magazine's top tips:

1) Count the capital: Cashflow is once again king and it involves striking a balance between receivables, payables and inventory. Experts advocate pushing out payables as far as possible, raising the profile of the collection team for receivables and improving internal communication to avoid inventory stockpiles.

2) Smart marketing: The magazine cites from global accounting firm PriceWaterhouseCoopers indicating that survivors of the last downturn kept advertising and marketing through the bad times. When competitors are slashing their marketing spend, smart businesses are boosting their investment. And what's more, because there's less "clutter", advertising becomes more effective.

3) Prepare for the recovery: Use the downtime to plan for expansion when the market turns. This is also the best time to be on the lookout for acquisition bargains.

4) Retain your people: BRW asserts that attracting and retaining talent is critical for organisations aiming to navigate the choppy seas ahead. Experts also advise companies to redesign jobs to better utilise their talent, rather than simply slashing jobs.

5) Obtain credit: Credit is still tight, so it's important to bolster relationships with the banks. BRW also advises businesses to consider other sources of finance, including debtor factoring or borrowing against their inventory.

6) Seek help: There are many sources of mentoring available - from business networks to professional business coaches - and these can provide valuable insight, advice and experience.

7) Customer focus: Customers want to feel confident that their suppliers will stay in business and it's important to maintain good communication along the supply chain so that there are no surprises.

8) Property aspects: The property market has also shifted markedly in the past year and tenants should consider their options. Businesses should consider selling any unneeded property assets before they are forced to do so.

9) Business planning: Business owners need to stop worrying and take a well-considered, pragmatic look at their business plan. This includes detailed planning for the short-term, under the current business conditions.

10) Reduce supply chain costs: Complex supply chains are rich with savings and efficiency opportunities. Businesses can renegotiate supplier contracts and review existing production and distribution arrangements. Improvements can also be achieved through better communication within the supply chain.

For the full report (available to subscribers only), see www.BRW.com.au.
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In what may prove to be a sign of things to come, Canadian materials handling equipment lithium-ion battery manufacturer, UgoWork, has announced battery assembly for some forklifts bound for the North American domestic market will now be done in the US. See the story for full details... Continue reading
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At the opening ceremony of the Sydney Harbour Bridge in 1932, marching bands were instructed to walk out of step as they crossed the bridge. This unusual directive was given as a precaution due to concerns about the bridge's structural integrity during its early use.
Upcoming in the editorial calendar
MANAGING MIXED FLEETS
Oct 2025
ASSET FINANCE
Nov 2025
Words of support …

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO
Inside The News
In what may prove to be a sign of things to come, Canadian materials handling equipment lithium-ion battery manufacturer, UgoWork, has announced battery assembly for some forklifts bound for the North American domestic market will now be done in the US. See the story for full details... Continue reading
Upcoming in the editorial calendar
MANAGING MIXED FLEETS
Oct 2025
ASSET FINANCE
Nov 2025
Words of support …

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET