Crown and Momatt officials at the opening

Crown Equipment Corporation and authorised distributor Momatt have expanded their presence in Mexico with the opening of a new technology demonstration centre at Momatt's Toluca facility.

Joe Ritter, director of operations in Latin America, Crown Equipment, says: "The first of its kind in Mexico, the technology demonstration centre is designed around our customers to help them make informed purchasing decisions when it comes to the advanced equipment and technology they need to increase the productivity of their operations. The centre offers them an opportunity to better understand how lift trucks and technology perform within different materials handling scenarios."

The demonstration centre, known as CEDEM (Centro de demostración), showcases the latest technology from Crown Equipment, including the QuickPick Remote order picking system that uses semi-automated truck navigation technologies to reduce low-level order picking walk steps; Crown's InfoLink wireless operator and fleet management system; the Crown TSP 7000 Series turret stockpicker that offers faster lift speeds with a MonoLift mast; and the Crown C-5 Series industrial forklift capable of performing in harsh conditions that have traditionally been too tough for sustained forklift performance.

Lourdes Saldaña, president, Momatt, sees Toluca as the ideal location for CEDEM "because the area is home to materials handling customers from a variety of industries, including beverage, food, textile, automobile, electrical products, chemicals and pharmaceuticals".

"We are excited to work closely with our customers who can see first-hand how we can help grow their business by leveraging forklifts and materials handling technology from Crown."