Greetings!

I can primarily comment from a European perspective, specifically from Hungary.
It can be observed, and perhaps this will become clearer or even be decided, that the forklift sector is competing in three major areas, and may become divided along these lines. Of course, this is just one perspective, but there is some truth to it:

1 - Software and Control Systems
2 - Manufacturing and Parts
3 - Energy and Batteries

I previously wrote an article in my native language about this topic, focusing on the situation in Hungary. However, if I were to summarize my answer to the question very, very briefly, it's no longer about one large continent or country trying to conquer a large market. Instead, the competition is, or has perhaps already been, focused around the three points mentioned above.

This is what I see for 2025.