Turns out this is not any type of new battery technology just standard lead acid but as they always say, the devil is in the details. There are so many details, fine print, and exclusions on this promotion (ie: equipment can only be used 5 days of the week, must perform a full 8 hour charge after each two shifts, certain battery temperatures must not be exceeded, etc, etc.) that if not followed, void the promotion.
I will at least give them credit for a decent marketing campaign that caught all of our attention.
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