Premium is in the eye of the beholder or buyer. By saying that Rolls Royce is a premium car because it is hand made and all that but remember, they are in a niche market and just like the Jaguar and Triumphs before them, they are born leaking. Saying all that for us in North America, the sister car the Bentley is more widely accepted. I certainly don't know why but they are. In Lift Trucks I think Premium is an acquired product. I am a Linde guy so most of their Hydrostatic products do have several premium features as do their 80 volt trucks. However if not sold but only quoted you won't get the benefits of Premium over Standard.