exalt - don't get confused or hung -up on terminology. Just be cause Crown doesn't use the term PREMIUM doesn't necessarily mean that they don't have products designed for light to medium duty operation, etc. A great example for you to study to see what I mean is their SP order picker line. You will note that they are designed differently and some have more optional features available than others - so the unit can be tailored to application needs. Crown has always been know for a quality product. I recall in the "good ole & fun days" of the lift truck industry i nteh 70-80's at the big material handling show held in Chciago's McCormick Place & Cobo Hall, Detroit the Crown boot stressed quality & had the best looking ladies that were dressed to the 9s to reinforce the FABs of their products. FAB - feature, advantage, benefit. At OKI a large Crown dealer in Ohio (Ky & Indiana) area - they used the terms feature, function & benefit - use to work with them closely when they represented Mitsubishi & Komatsu forklifts. And we shared a beer or two after our training programs - of course, we made them pay for the suds (LOL).