Exalt, ultimately people will but any truck before they buy yours simply because they can. Your "website" still says "coming in 2014". It will be long time before you're exporting trucks in any significant volume.
You can sell your truck as cheap as you like, but it will take you 10 years to build any kind of reputation. I'm glad you have wealthy backers, because they are going to have to dig deep.
As I said before, I wish you all the best
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