GPEC has always been a strong dealer. Just because they changed brands to NACCO/Hyster/Yale doesn't mean that the Lift Truck dealership was not profitable. Maybe not profitable in the same way that construction equiopment can be. They will continue to be a strong and profitable dealership.

What I'm wondering is how GPLT will handle all these extra people they just purchased, and all the extra buildings. They can't use all of these people and buildings. Then they have to go to their customers and say "You know that brand we used to sell? It's not as good as this new one. YEs, we know we told you it was great, but we lied!" That is a rough sales pitch.

It's probably going to take time to sell that story. While they're stumbling over all that, how is their customer base going to handle it? Some Yale/Hyster customers might not like the change. Then the Caterpillar customers have to be won over. And you have to get all the employees telling the same story. This is going to be a difficult transition.

So who's going to end up selling Caterpillar when the dust settles? Will MCFA bring in some outside dealers, someone not in Virginia? That would take time to get customers on-board also. That dealer could have as much up-hill battle as Gregory Poole is going to have.