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It's difficult to see if you have a question in your post but let me try to summarize what you are saying. If Chinese Manufacturers pay more attention to the quality and detail , combined with their low price, they will get a significant market share?
Partly true but there is a lot more goes into it than just that.That is like saying because the Chinese Army has a lot of people and weapons we should be able to beat anybody? Didn't work out too well against the Vietnamese in the border clashes did it?
You have to plan and put in that plan all the ingredients, to make you product a success in the market you are going to be selling in.
First find out what brand is popular in Country X and why.
How is it sold,direct or through dealers ?
Can you make your product have an advantage real or imagined over that brand. Can you use the same style of distribution? If not how will you do it?
What kind of program will you need to support this channel of distribution? People, Warehouses, Stock, Brochures, Advertising The Main Theme you will use.
How will you measure your success and at what intervals and what money will be available to change direction and improve.
This is a lot of work but it must be done and the product must be the best available to the price of the market. There is no point selling a Rolls Royce in Africa when a Land Rover ,rugged easily serviceable. would be better.
  • Posted 21 Jun 2013 05:03
  • By andrew_j
  • joined 20 Feb'09 - 54 messages
  • Florida, United States
I learn from my customers and mistakes

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