It has a very "ironic" tone regarding what may be the most "ICONIC" brand name of all time in the world of forklifts.
I "cut my teeth" working on Towmotor brand forklifts in 1970.
I don't remember the model but I do remember they were powered by a Continental 4 cylinder flathead engine.

Even today in lots of circles, a forklift might simply be called a "towmotor" without any thought about the greater implications by the speaker, or the listener.
At least with the company I work for, the word "towmotor" has been used instead of "forklift" in official company documentation as well as everyday shop talk.
There are signs hanging on our dock that state "Towmotor Parking" and "Towmotors must ascend and descend ramp with forks facing UPHILL".
And we don't have a single Towmotor in use anywhere in our fleet.