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I ask a question to ponder a thought. Why would Toyota purchase a company for several percentage points above market value? The answer may be very simple. Customer base is probably one of the biggest reasons. Many of us have used Cascade in the past. All of the information you have to give Cascade to provide the right attachment is kept as part of their engineering records. This has created one of the largest customer data bases in one place. Toyota being the marketing monster that they are has found value in this information. I believe they have purchased the fastest path right to your customer's door. Forkdog you are correct about Raymond. George Raymond said that he would never sell to Toyota! He didn't Ross Calhoun did through B.T. The consolidation of Toyota and Raymond dealers is on its way. All of the innovation you speak of at Raymond is still there; you will have to look at Toyota equipment for it to appear. Remember the days when a Toyota forklift was the sorriest piece of equipment you ever saw that washed up on American shores?
  • Posted 18 Apr 2013 23:13
  • By Iceman
  • joined 7 Aug'09 - 18 messages
  • Connecticut, United States

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Brothers Adolf ("Adi") and Rudolf ("Rudi") Dassler split their shoe company after WWII due to a bitter feud, and established the rival companies of Adidas and Puma. Their personal animosity and business rivalry divided their German hometown Herzogenaurach. The town became known as "the town of bent necks" due to the intense loyalty to each brand.
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edition #1251 - 9 October 2025
In this week’s Forkliftaction News , hydrogen power is a theme as we report on the US marking its 10th annual National Hydrogen and Fuel Cell Day, an initiative to promote the benefits of the clean energy source... Continue reading