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I ask a question to ponder a thought. Why would Toyota purchase a company for several percentage points above market value? The answer may be very simple. Customer base is probably one of the biggest reasons. Many of us have used Cascade in the past. All of the information you have to give Cascade to provide the right attachment is kept as part of their engineering records. This has created one of the largest customer data bases in one place. Toyota being the marketing monster that they are has found value in this information. I believe they have purchased the fastest path right to your customer's door. Forkdog you are correct about Raymond. George Raymond said that he would never sell to Toyota! He didn't Ross Calhoun did through B.T. The consolidation of Toyota and Raymond dealers is on its way. All of the innovation you speak of at Raymond is still there; you will have to look at Toyota equipment for it to appear. Remember the days when a Toyota forklift was the sorriest piece of equipment you ever saw that washed up on American shores?
  • Posted 18 Apr 2013 23:13
  • By Iceman
  • joined 7 Aug'09 - 18 messages
  • Connecticut, United States

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Global Industry News
edition #1244 - 21 August 2025
In our feel good story for the week, we report on a donation from Wisconsin-headquartered Big Joe Forklifts to the University of Wisconsin-Madison’s College of Engineering, after discovering the institution was still using one of its 1960s walkie stackers... Continue reading
Global Industry News
edition #1244 - 21 August 2025
In our feel good story for the week, we report on a donation from Wisconsin-headquartered Big Joe Forklifts to the University of Wisconsin-Madison’s College of Engineering, after discovering the institution was still using one of its 1960s walkie stackers... Continue reading
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