i agree that buyers suddenly know.."hey! i can find a better deal online" and then use this pricing against the street salesman to lower his price who in turn informs his dealer who inturn thinks the sales man isnt selling value anymore. but it is hard when you have online sellers showing clean late model units at much lower prices. i have seen this industry lose it mystery over the past 30 selling years. prices are coming down and dealers have to realize the greed factor will not prevail anymore.