Here in NZ and to an even greater degree in USA, land and therefore warehousing space does not carry the premium that it does in the UK. The reach truck in my is opinion not the best option at all. In addition to it being wasteful in space, a counterbalace machine will also be needed for loading and unloading trailers and ouside work. If you buy and maintain 2 machines it will cost more than one Bendi. Neither machine is capable of doing the other's job therefore machine utilisation is poor and the potential for addional storage capacity is lost. If a turret truck is used, again there is a need for an addional machine for loading and unloading, the added cost of a guidance system, impossible to handle different sized loads, and again poor machine utilisation, with and no increase in storage density compared to the articulated option. In contract warehousing or 3rd Party distribution, the potetial ability to store 25% more pallets means 25% more revenue. If a Company is able to incrase revenue by 25%, and reduce operating costs by good machine utilisation and associated savings on drivers wages, a Bendi will pay for itself.