So far, the ones I have seen in North Carolina, are only as impressive as the same unit with a Komatsu and/or Tusk logo.
Jay_w, please tell us further what you found as so "impressive".
as far as the cover of the ESPN mag, there used to be a time when it was considered incorrect to show anyone doing something generally considered unsafe or against the rules, and to show someone riding on the forks of a forklift should be something those of us who know better would/should have complained about. now even more of the "unknowing masses" will consider it "OK to ride on the forks", after all ESPN shows it on their mag cover for everyone to see...