Lamarcus,
With little information to go on about your company - which appears to be an organization that retails & wholesales equipment with certain alliances with local dealer throughout the US. And little info on your sales folks and yourself, like how they are paid (straight commission or sales + commission or salary with bonus opportunities, etc, etc., experience levels, etc.. The following is offered:
1. I concur with Phillip Faller - your web site is a bit hard to navigate & get any useful information. Make it easy for your prospective customers to do business with your company. There is a lot of information on your web - but I would think that it is a bit elementary as it seems you are trying to attract dealers/users who kinda' know what they are looking for.
2. Relative to your sales people issues - motivation to do any job starts with explaining the position expectations & responsibilities to those that work under your direction. Then give them the tools to do the job and TRAIN them. If you sales team is not experience in lift trucks & other goods you are trying to sell, they may not know what questions to ask - TRAIN, Review results, TRAIN,review results TRAIN, review results. A positive reinforcement works wonders. If not trainable someone made an incorrect decision in hiring.
The phone system seems to be used as a BIG BROTHER (from the book 1984) watchdog. It seems it would be better used to help guide what the training needs are for your team and pinpoint the individual needs.
Try the PMA approach (Positive Mental Attitude) it is better than the PMS approach (Pretty Mean Secretary). Remember practice does not make perfect but Perfect Practice makes Perfect.
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