Inside Forkliftaction
This week, we report that equipment rental is tipped to fall by 10% in Europe this year, based on market analysis just released.
The slump comes after a 4% rise last year, and is attributed largely to the impact of COVID-19.
While falling rental rates are hurting the businesses directly involved, the implications are far broader. As we regularly report, hire companies represent a significant market for equipment, with billions of dollars/Euros of stock and a healthy flow of orders for the major manufacturers. Falling demand will not only mean idle fleets, but also a reluctance to continue to invest in inventory - and this will hurt the forklift makers already impacted by falling sales.
But end-users are winners in the short term, with rental costs likely to fall as rental businesses seek to keep equipment turning over.
Your Focus
Featured Business
Lift Tek Elecar
Global leader in the design and manufacture of masts, carriages, integral sideshifters & fork positioners.
Latest Jobs
Indianapolis, IN, United States
Fort Myers, Florida, United States
Editorial Calendar
1. ENERGY SOLUTIONS – March 2021
2. AUTOMATION AND ROBOTICS – May 2021
3. PEDESTRIAN OPERATED FORKLIFTS & MOVERS – Sep 2021
4. FORKLIFT INNOVATIONS – Oct/Nov 2021
5. REDUCING ENVIRONMENTAL IMPACT – Feb/Mar 2022
6. MH MANUFACTURING IN EUROPE – Apr/May 2022
Upcoming Events
October 29-31, 2020 - Online, India
December 16-17, 2020 - virtual, Turkey
3rd to 6th November 2020 - Shanghai, China
Movers & Shakers
vice president of operations
KION, United States
vice president, customer service
KION, United States
vice president, sales and dealer development
KION, United States
vice-president of marketing
Cisco-Eagle, United States
Inside Forkliftaction
This week, we report that equipment rental is tipped to fall by 10% in Europe this year, based on market analysis just released.
The slump comes after a 4% rise last year, and is attributed largely to the impact of COVID-19.
While falling rental rates are hurting the businesses directly involved, the implications are far broader. As we regularly report, hire companies represent a significant market for equipment, with billions of dollars/Euros of stock and a healthy flow of orders for the major manufacturers. Falling demand will not only mean idle fleets, but also a reluctance to continue to invest in inventory - and this will hurt the forklift makers already impacted by falling sales.
But end-users are winners in the short term, with rental costs likely to fall as rental businesses seek to keep equipment turning over.
Your Focus
Featured Business
Doosan Industrial Vehicle Co., Ltd.
Committed to innovation, new technologies & talented individuals.
Editorial Calendar
1. ENERGY SOLUTIONS – March 2021
2. AUTOMATION AND ROBOTICS – May 2021
3. PEDESTRIAN OPERATED FORKLIFTS & MOVERS – Sep 2021
4. FORKLIFT INNOVATIONS – Oct/Nov 2021
5. REDUCING ENVIRONMENTAL IMPACT – Feb/Mar 2022
6. MH MANUFACTURING IN EUROPE – Apr/May 2022
Upcoming Events
October 29-31, 2020 - Online, India
December 16-17, 2020 - virtual, Turkey
3rd to 6th November 2020 - Shanghai, China
Movers & Shakers
vice president of operations
KION, United States
vice president, customer service
KION, United States
vice president, sales and dealer development
KION, United States
vice-president of marketing
Cisco-Eagle, United States
Inside Forkliftaction
This week, we report that equipment rental is tipped to fall by 10% in Europe this year, based on market analysis just released.
The slump comes after a 4% rise last year, and is attributed largely to the impact of COVID-19.
While falling rental rates are hurting the businesses directly involved, the implications are far broader. As we regularly report, hire companies represent a significant market for equipment, with billions of dollars/Euros of stock and a healthy flow of orders for the major manufacturers. Falling demand will not only mean idle fleets, but also a reluctance to continue to invest in inventory - and this will hurt the forklift makers already impacted by falling sales.
But end-users are winners in the short term, with rental costs likely to fall as rental businesses seek to keep equipment turning over.
Your Focus
Featured Business
Lift Tek Elecar
Global leader in the design and manufacture of masts, carriages, integral sideshifters & fork positioners.
Latest Jobs
Indianapolis, IN, United States
Fort Myers, Florida, United States
Movers & Shakers
vice president of operations
KION, United States
vice president, customer service
KION, United States
vice president, sales and dealer development
KION, United States
vice-president of marketing
Cisco-Eagle, United States

What is Forkliftaction.com?

Forkliftaction is the leading global news service and online business centre for materials handling, connecting people who buy, sell, manage and work with forklifts and other materials handling products. Use the Forkliftaction website to stay informed, connect with industry colleagues, source or sell your equipment and develop leads for your business.

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If forklifts are your business, or you utilise materials handling processes in your warehouse or fulfilment centre, port or cargo handling operation, construction site, or timber yard, then Forkliftaction is for you. Use Forkliftaction.com as your material handling go-to from your desktop, tablet or smart phone.

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