Building a Globally Trusted Intelligent Material Handling Brand

Zhejiang UN Forklift Co., Ltd. (hereinafter referred to as “UN Forklift”) was founded in 1978 and is headquartered in Fuyang District, Hangzhou, Zhejiang Province. It is a professional manufacturer of material handling equipment, integrating R&D, production, sales, and after-sales service. The company covers an area of 80 mu (approximately 53,000 m²) with an annual production capacity of 10,000 units.

Since its establishment, UN Forklift has been dedicated to the R&D, manufacturing, and sales of forklifts and warehouse equipment, with a product portfolio covering internal combustion forklifts, electric forklifts, and a wide range of warehouse equipment. Upholding the brand philosophy of “Energy-Saving, Eco-Friendly, Efficient, and Safe,” the company is committed to providing global customers with intelligent, efficient, and environmentally friendly material handling solutions.

UN Forklift has established an extensive global sales and service network, with distribution and service partners across Europe, South America, North America, Africa, and Asia.

From “Manufacturing” to “Smart Manufacturing”: Driving Product Innovation Through Technology

Amid increasingly fierce competition and shrinking profit margins in the traditional forklift market, UN Forklift has keenly captured the industry trends of new energy and intelligent technology, actively pursuing a strategic transformation—from simply “manufacturing forklifts” to becoming a provider of intelligent material handling and comprehensive solutions.

In recent years, the company has significantly increased its R&D investment, establishing the Intelligent Forklift R&D Center and the New Energy Vehicle Application Laboratory, and has independently developed multiple product platforms for the global market, including the F Series, V Series, and NL Series.

The F Series, the company’s latest innovation, encompasses both internal combustion and electric forklifts. It has attracted wide attention with its disruptive design and outstanding performance, featuring “power aesthetics” and an intelligent core to meet diverse global warehousing and loading scenarios.

The V Series targets the fully electric market, equipped with high-performance lithium batteries and an integrated intelligent vehicle management system, gaining strong recognition in markets with high environmental requirements.

The NL Series provides a smooth transition from traditional internal combustion to electric forklifts, designed especially for demanding operations in high-temperature or high-dust environments.

In 2025, UN Forklift will unveil a new generation of intelligent products at multiple international exhibitions, further accelerating its transformation from a traditional manufacturer into a smart material handling solutions provider.

Building an Intelligent Manufacturing System to Strengthen the Foundation for Global Development

With the advent of the digital era, UN Forklift is actively advancing its intelligent manufacturing initiatives. The company continues to expand its production facilities and has introduced advanced technologies such as automated welding, intelligent coating systems, and robotic assembly, enabling high-precision manufacturing and flexible assembly of key forklift components.

At the same time, UN Forklift has implemented an intelligent manufacturing management system, achieving digitalized control across procurement, production, quality management, and warehousing. This significantly improves production efficiency and product consistency.

In 2025, UN Forklift plans to build a dedicated R&D and manufacturing platform for new energy and intelligent warehouse equipment, aiming to meet the rapidly growing global demand for customized and intelligent solutions.

Advancing Diversified Products and Scenario-Based Solutions in Parallel

To date, UN Forklift has successfully delivered forklift products and customized services to over 80 countries and regions worldwide. The company continues to deepen cooperation with leading enterprises across automotive, e-commerce, steel, chemical, and food industries, offering multi-level solutions combining products, services, and integrated applications.

For example:

• In overseas markets, the company has supplied EPA Tier 4-compliant forklifts to several customers in the Americas and Stage V-compliant forklifts to multiple European enterprises.
• It has launched the V Series lithium-powered solution, integrating warehouse handling with remote monitoring.
• In the domestic market, UN Forklift collaborates with major logistics companies to build automated transfer hubs, achieving human-vehicle synergy and high-efficiency operations.

UN Forklift consistently adheres to the philosophy of “R&D defines the market, and customers guide our direction.” The company actively engages in cutting-edge technological innovation and industry standard development, now holding nearly 100 patents and registered trademarks in multiple countries, further strengthening its global brand influence.

Global Vision, Shaping the Future

Since 2010, UN Forklift has accelerated its internationalization strategy, establishing deep collaborations with both domestic and global OEM brands, including Hyundai Heavy Industries and Xuzhou Construction Machinery Group (XCMG).

In 2024, UN Forklift showcased its flagship products and technological capabilities for the international market at major exhibitions such as LogiMAT (Germany), MODEX (USA), CHINA (MEXICO) TRADE FAIR, CHINA MACHINEX DUBAI (UAE), and CHINA (INDONESIA) TRADE FAIR, significantly enhancing its brand recognition and customer engagement.

With the accelerating formation of the global dual-circulation economic pattern, UN Forklift is strengthening its localized presence in overseas markets. On one hand, the company is establishing overseas warehouses, after-sales service centers, and local teams in core European and North American markets. On the other hand, it is leveraging new energy products as a strategic entry point to expand into emerging markets such as the Middle East, Southeast Asia, and Latin America.

Deepening the “Excellence, Innovation, and Specialization” Strategy: Dual-Engine Growth through Supply Chain Synergy and Innovation Patents

As the pioneer of reach trucks and three-way forklifts in China, UN Forklift has always taken precision, innovation, and differentiation as its core competitive strengths. In 2023, during the company’s Supplier Conference, UN Forklift launched the initiative “United in Strength, Creating the Future Together,” aiming to achieve dual optimization of quality and cost through integrated supply chain collaboration.

Embracing Industry Transformation with an Open Mindset

Looking ahead to 2025, UN Forklift will continue to focus on its three core strategic pillars—New Energy, Intelligence, and Internationalization—to accelerate the comprehensive enhancement of product competitiveness, channel strength, and brand influence. The company will keep attracting top international R&D talent and expedite the implementation of cutting-edge projects such as intelligent control systems and IoT-enabled vehicle platforms.

At the same time, guided by the “Customer-Centric” value proposition, UN Forklift is building a more robust global marketing and service network, delivering high-quality industrial vehicles and intelligent logistics solutions to customers worldwide.

UN Forklift is advancing with firm determination toward becoming a globally influential and highly competitive Chinese brand in the intelligent material handling industry.