Noblelift North America has held its first annual Noblefest at the same time it held the official opening of its new North American Tech Centre in Milwaukee, Wisconsin.

The 7,000 sqft. (650sqm) tech centre is dedicated to research and development, product innovation and dealer engagement while also serving as a hands-on customer experience centre.

Noblefest used the opening of the centre as a chance to host its first Noblefest which was a gathering of dealers from across the United States to experience the company’s latest innovations and celebrate the company’s growth.

Bill Pedriana, president of Noblelift North America, says the opening of the Milwaukee Tech Center is a major step forward in the company’s commitment to innovation and dealer support.

“It’s a place where our partners can experience technology in motion to test, learn, and help us shape the future of intelligent material-handling.”