Wolter Group is rebranding the company and its eight sub-brands as Wolter, an industrial solutions provider focused on accelerating productivity for its customers.

The group includes Wisconsin Lift Truck, Illinois Material Handling, Ellis Systems, Wolter Power Systems, Kensar Equipment Company, Bohnert Equipment Company, and A D Lift Truck and Fleet Services, all of which will now operate under the Wolter name.

"We've come a long way since our CEO and founder, Otto J. Wolter, started Wisconsin Lift Truck in a two-car garage in 1962," says Wolter president Jerry Weidmann. "By constantly assessing our customers' needs and assembling resources to support them, we've experienced exponential growth. We've expanded beyond traditional materials handling to offer broader products and solutions across a continually increasing geographic footprint. As a next step in our evolution, we're unifying our brands and companies under a single name: Wolter."

Wolter operates 15 locations and serves customers in Wisconsin, Upper Michigan, Indiana, Illinois, Ohio, Kentucky and Missouri. From new and used materials handling equipment, service and training to robotics and automation, overhead cranes and hoists, standby power and generators, railcar movers, industrial storage and handling, workplace storage, complete engineered systems and more, Wolter is focused on improving operational productivity for its customers.

"While our growth has brought many changes over the years, we've remained true to our customer focus and our values as a family-owned business," says Weidmann. "We're honouring that tradition by retaining the Wolter name and looking toward the future with a new tagline: Accelerate Your Productivity. In this rapidly changing industry, it captures the value we bring to customers through our collective strengths and consultative approach," he adds.

The company will transition its marketing and business materials to the new Wolter brand throughout 2021, and its new brand will become fully effective in January 2022.