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When the recipe works: decoding the key to BOLZONI'S advertising success.

Thursday, 2 December 2021 ( #1054 )
Annalisa Castellini, marketing manager at Bolzoni S.p.A.
Annalisa Castellini, marketing manager at Bolzoni S.p.A.

Long-term Forkliftaction advertiser the BOLZONI Group is a global manufacturer of forklift truck attachments, forks and lift tables. The company has manufacturing plants in Italy, Germany, Finland, America and China and through its network of direct branches and independent dealers covers all continents. The group has been active for seventy-five years with the product brands BOLZONI AURAMO and MEYER. Bolzoni S.p.A marketing manager Annalisa Castellini explains why she feels Forkliftaction is the place to tell her company’s story.

Can you tell us about your experiences working with the Forkliftaction team, from campaign planning to getting your content published?

To work with the Forkliftaction staff is to work with a valuable team of colleagues, in all these years we have established a well-balanced cooperation. I know I can count on them. They give valuable suggestions on the campaign planning, and to publish content is easy as abc, as they take care of the material layout and check links. This is a great support.

What types of marketing needs were you looking to address with your Forkliftaction advertising?

The Forkliftaction recipe works. Firstly, the newsletter is a valuable blend of information and references about the materials handling market. Secondly, the social media activity they carry out to promote the contents published on the portal gives a good boost to our visibility.

What makes Forkliftaction unique as an advertising platform for materials handling companies?

I truly believe Forkliftaction is the place to be for everything related to the materials handling industry. On this portal and most of all in the newsletter, I know I find the most interesting and significant news about my sector, and this is why we want to be there.

"Our overall aim is to propose materials handling solutions specific to each industry sector."
"Our overall aim is to propose materials handling solutions specific to each industry sector."

Your advertorial articles cover a very wide range of products and applications. Can you give us insights into your approach for putting these together?

Our overall aim is to propose materials handling solutions specific to each industry sector. We set up an editorial calendar for the year, taking into account the launch of new products, of product updates and of the seasonality of the material handling. For example, we like to advertise a product category that is particularly suitable for beverage handling during the summertime, or mention rotating devices in autumn, when the fruit harvests take place and boxes need emptying, for the handling of grapes, apples and so on.

Why do you feel Forkliftaction is a good fit for these articles?

We think Forkliftaction is a great fit for our brand. When you go to Forkliftaction and read about all the new product launches and technical solutions, you can see all the materials handling players, all connected on the same website. The news helps us to keep informed on the trends in our industry sector.
We have materials handling solutions to offer; we have excellent people, products and services to promote … This is the right place to do it.

To learn more about Forkliftaction advertising DOWNLOAD THE 2022 MEDIA KIT or ask about our B2B advertising options or for a no obligation quote.

 

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