UniCarriers enters retail market

News Story
- 7 Aug 2014 ( #679 ) - Marengo, IL, United States
2 min read
NEIT facility in Massachusetts
NEIT facility in Massachusetts
Manufacturer UniCarriers Americas Corp has diversified into the retail market by acquired New England Industrial Truck Inc (NEIT), of Woburn, Massachusetts.

NEIT has branches in Wallingford, Connecticut, and Saco, Maine.

Anthony Salgado, president of Marengo-based UniCarriers Americas, says: "Adding factory-owned dealerships is a growth strategy for UniCarriers Americas in 2014 and beyond. . This initiative is a component of our goals to strengthen and broaden our distribution network and support our existing dealer partners by growing awareness and increasing the value of the UniCarriers brand."

The transaction was completed on 1 August. Terms were not disclosed.

NEIT has 84 employees and led by Dick Rossi, who has been with the company since 1972 and has managed daily operations for 15 years. He reports to James J Radous III, executive vice president of sales for UniCarriers Americas.

UniCarriers says the new factory-owned dealership covers Massachusetts, Vermont, New Hampshire, Maine, Connecticut, and Rhode Island. NEIT's principal facility in Woburn occupies 55,000 sqft. (4,645 sqm).

In addition to the Nissan and UniCarriers brands, NEIT's website says it also represents Caterpillar, Mitsubishi, Jungheinrich and Big Joe forklifts; Ottawa and Magnum trailer movers; and Princeton delivery systems.

Robert E Krueger founded the business in 1952 as a forklift repair shop and aligned with the Nissan forklift brand as an authorised dealer in 1978. He died in 2001.

The dealership has received Nissan and UniCarriers gold level service excellence program awards for 20 consecutive years and distinction as a Nissan Forklift Nine winner 21 times. NEIT has also been a frequent member of the original equipment manufacturers' dealer advisory group.

UniCarriers Americas was formed in 2013 when Nissan Forklift Corp North America joined forces with TCM America. UniCarriers Americas has a network of 169 authorised dealerships with nearly 300 locations across North, Central and South America. UniCarriers Americas is a division of UniCarriers Corp, of Tokyo.
Briefs
Briefs 10 Jul 2025 - 1 min read
Best Line and Burwell expand in US
Best Line and Burwell expand in US 10 Jul 2025 - United States - 1 min read
Briefs
Briefs 26 Jun 2025 - 1 min read
Previously about:
Movers & Shakers News Story - 24 Mar 2016 - 2 min read
Movers & Shakers News Story - 16 Oct 2014 - 2 min read
Movers & Shakers News Story - 20 Mar 2014 - 2 min read
Do you have materials handling news? Submit your news here

“Over the years, your platform has played a key role in expanding our global presence — connecting us with industry professionals and promoting our advanced products, including our 50T electric forklift...Forkliftaction has helped us stay informed and competitive in a rapidly evolving market…”  - Bill Cai, Director, Overseas Division, Fujian Southchina Heavy Machinery Manufacture Co., Ltd

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

Words of support …

The cooperation with Forkliftaction has been exceptional. It's always a pleasure to work with specialists who know the inside out of the industry

Ane Miren Elorza, Communications Specialist

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

“Over the years, your platform has played a key role in expanding our global presence — connecting us with industry professionals and promoting our advanced products, including our 50T electric forklift...Forkliftaction has helped us stay informed and competitive in a rapidly evolving market…”  - Bill Cai, Director, Overseas Division, Fujian Southchina Heavy Machinery Manufacture Co., Ltd

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

Inside The News
As part of Forkliftaction’s 25th anniversary celebrations, we have dug into the archive and, over the next year, will be highlighting a carefully curated selection of historical stories we have published over this time... Continue reading

PREMIUM business

Hyster
Hyster is a world-leading provider of forklift trucks and services in the materials handling industry.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
As part of Forkliftaction’s 25th anniversary celebrations, we have dug into the archive and, over the next year, will be highlighting a carefully curated selection of historical stories we have published over this time... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

“Over the years, your platform has played a key role in expanding our global presence — connecting us with industry professionals and promoting our advanced products, including our 50T electric forklift...Forkliftaction has helped us stay informed and competitive in a rapidly evolving market…”  - Bill Cai, Director, Overseas Division, Fujian Southchina Heavy Machinery Manufacture Co., Ltd

Thanks for your support! Read the full testimonial & more industry messages ♥ here.