Trade show visitors in safe hands

News Story
- 5 Apr 2007 ( #304 ) - MELBOURNE, Victoria, Australia
2 min read
Linde Material Handling at SIA Melbourne 2007
Linde Material Handling at SIA Melbourne 2007
Forklift safety expert Dr George Rechnitzer guided the curious and the concerned through forklift exhibits at the Melbourne Safety in Action trade show last month.

The visitors were in good hands. Rechnitzer, principal forensic engineer with safety consultant DVExperts International, is a former senior research fellow at the Monash University Accident Research Centre. He has been involved with forklift safety since the early 1990s.

"I was impressed with the level of energy and design effort put in by the various manufacturers and exhibitors," Rechnitzer said. "One highlight for me [was] the rotating forklift cabin - a brilliant idea that shows the great advances that can be made through good design.

"I think all [tour] participants would have been inspired to go back to their workplaces and start implementing such advances."

More than 10,000 visitors from 17 countries poured through the doors of the Melbourne Exhibition Centre for the 10th Safety In Action (SIA) and Materials Handling trade shows.

Regular exhibitor Red Australia, which hosted a talk on dock safety by US Rite Hite representative Mike Gallenberger, said the forklift industry was well represented.

Another regular exhibitor, Mike Featherstone, from Task Australia, estimates visitors have increased tenfold in the 10 years the company has taken part in the SIA trade shows.

"The quantity of people actually visiting the stand and contributing to through traffic has increased substantially,'' Featherstone said. "They ranged from interested onlookers to company directors and decision makers. We estimate a very good return on investment."

Donna Blackwood, from EV Alerts, agreed decision makers were out in force.
"We have already received one order which will cover all costs associated with the show," she said. "Anything after that is gravy."

A spokesperson for Toyota Material Handling said his company took a broad view of the visitor market.
"We believe we reached our target audience, which included all users of materials handling equipment, rather than being restricted to forklift users only," he said.

Other forklift industry exhibitors included Linde Materials Handling, Materials Handling Pty Ltd, Maverick Equipment, Speedshield and Multi Shifter.

Show organiser Marie Kinsella said: "SIA is such a strong show because it's evolving all the time and there's always something new to make it worthwhile for visitors to come back every year. There aren't too many shows of this maturity that can say 22 per cent of exhibitors are new."

Hosted by the Victorian division of the Safety Institute of Australia and sponsored by WorkSafe Victoria, next year's shows will be on April 29 to May 1 at the Melbourne Exhibition Centre.

The second Queensland Safety Show runs from June 19 to June 21 this year at the Brisbane Exhibition Centre and the Safety Show Sydney is on October 24-26 at the Sydney Showground.
Litum launches forklift safety system
Litum launches forklift safety system 8 May 2025 - Boston, MA, United States - 1 min read
Noblelift’s Future Factory construction ahead of schedule
Noblelift’s Future Factory construction ahead of schedule 17 Apr 2025 - Shanghai, China - 1 min read
Sick releases DMM4 muting module
Sick releases DMM4 muting module 27 Mar 2025 - St. Albans, United Kingdom - 1 min read
Previously about:
Linde launches software, announces automated pallet stacker News Story - 12 Dec 2024 - Aschaffenburg, Germany - 1 min read
Linde launches new pallet truck and double stackers News Story - 24 Oct 2024 - Aschaffenburg, Germany - 1 min read
Russel Roof Tiles adds 11 Linde forklifts News Story - 27 Jul 2023 - Staffordshire, United Kingdom - 1 min read
Greig Maver, Maverick Equipment Industry Profile - 12 Jul 2007 - MELBOURNE, Australia - 2 min read
Movers & Shakers News Story - 28 Feb 2013 - 1 min read
Task Australia: Family business to global entity Industry Profile - 7 Sep 2006 - ADELAIDE, Australia - 3 min read
The dos and don’ts of forklift storage and transport News Story - 25 Nov 2004 - 2 min read
Briefs News Story - 30 Jan 2025 - 2 min read
Toyota launches new products News Story - 23 Jan 2025 - Columbus, IN, United States - 1 min read
Toyota establishes new MH entity  News Story - 16 Jan 2025 - Columbus, IN - 1 min read
Do you have materials handling news? Submit your news here

PREMIUM business

MAXAM Tire, Inc.
Simplify your productivity with MAXAM's range of performance material handling tires, designed with the latest EcoPoint3 technology.

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com

Words of support …

I know I can count on them. They give valuable suggestions on the campaign planning, and to publish content is as easy as abc, as they take care of the material layout and check links. This is a great support.

Annalisa Castellini, Marketing Manager - Bolzoni S.p.A.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Transparent, effective, accountable. With Forkliftaction advertising you will know exactly what to expect before the start of your next campaign.

Tell us your objectives and we’ll propose a competitively priced, brand-centred campaign with your CPM* fixed at the campaign’s start. Geo-targeted campaigns available!

For audience statistics and a concise overview of our advertising offer DOWNLOAD our Media Kit.

* CPM = Cost-Per-Thousand impressions 

Inside The News
In this week’s Forkliftaction News we look at the financial reports of some of the materials handling industry’s largest players including Hyster-Yale, KION and Hangcha... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

PREMIUM business

Tailift Material Handling USA Inc
Part of Toyota Industries Group - Leading manufacturer of High-quality machines.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Transparent, effective, accountable. With Forkliftaction advertising you will know exactly what to expect before the start of your next campaign.

Tell us your objectives and we’ll propose a competitively priced, brand-centred campaign with your CPM* fixed at the campaign’s start. Geo-targeted campaigns available!

For audience statistics and a concise overview of our advertising offer DOWNLOAD our Media Kit.

* CPM = Cost-Per-Thousand impressions