Toyota's online pallet truck shop

Toyota Material Handling, USA (TMHU) has announced the launch of an eCommerce website for equipment sales.

Toyota Forklifts has started selling hand pallet trucks (HPT) online and launched a dedicated website "to meet the evolving needs of customers who prefer to interact and transact online".

While orders are placed online, they are fulfilled by local dealer. Delivery is guaranteed within four business days and includes free assembly.

HPT eCommerce is TMHU's first step in building a complete eCommerce store to support Toyota forklift customers.

"This website is the first step for our teams to provide materials handling solutions in an eCommerce environment," says Steve Tadd, TMHU director of marketing and information technology. "The hand pallet jacks online offering is a great opportunity to work alongside dealers to provide our customers with the products they need in a channel that is easy to use and open 24 hours a day, seven days a week, 365 days a year."

Toyota's eCommerce website was developed by partners Deloitte Digital and Blackstone Media.