Bret Bruin

Several dealerships throughout the US and Canada have achieved Toyota Forklift's Aftersales and Service Evaluation and Certification (ASEC). The ASEC certification is a process to help dealers focus on improved safety, productivity and customer satisfaction to grow their parts and service business, increase profitability and deliver the industry's best customer service.

Toyota says the program supports dealers in their journey toward a culture of continuous improvement. It encourages dealers to focus on key areas of aftermarket operations and meeting critical standards by practicing Kaizen, a Japanese business philosophy of continuous improvement of working practices and personal efficiency.

"To successfully complete the ASEC process, dealerships commit to two things: hard work and a change in the way they approach business," says Toyota Forklift's director of aftermarket sales, Bret Bruin. "We commend our dealers who took on the challenge of continuous improvement to make their organisations even stronger."

In 2017, 14 Toyota dealerships successfully completed the standards to be ASEC certified or recertified:
Atlas Toyota Material Handling - Elk Grove Village, Illinois
Bell Fork Lift, Inc. - Clinton Township, Michigan
Industrial Truck Service Ltd. - Winnipeg, Manitoba
ProLift Industrial Equipment - West Chester, Ohio
Southeast Industrial Equipment, Inc. - Duncan, South Carolina
The Lilly Company - Tupelo, Mississippi
Toyota Lift Northwest - Clackamas, Oregon
Toyota-Lift of Minnesota - Byron, Minnesota
Vesco Toyotalift - Hickory, North Carolina
Allied Toyotalift - Knoxville, Tennessee
Conger Toyotalift - Green Bay, Wisconsin
Toyota Lift Northwest - Kent, Washington
Toyota-Lift of Minnesota - Brooklyn Park, Minnesota
Welch Equipment Company, Inc. - Denver, Colorado