ROCLA PICKS UP MITSUBISHI-CATERPILLAR FORKLIFT LINE

News Story
- 20 Dec 2001 ( #38 ) - Jarvenpaa, Finland
1 min read
-- Rocla Oyj and Mitsubishi Caterpillar Forklift Europe BV (MCFE) have reached an agreement which will see Rocla distributing Caterpillar forklifts in Finland, Estonia and Russia from January.

Rocla's Danish subsidiary, Rocla A/S, has reached a similar agreement to represent Caterpillar in Denmark.

MCFE is a a joint venture between Mitsubishi Heavy Industries (MHI) Ltd, Japan and Caterpillar Industrial Inc, USA. Caterpillar is the world's largest manufacturer of construction and mining equipment, diesel and gas engines and industrial gas turbines. MCFE produces and markets Caterpillar forklifts in Europe, Africa and the Middle East.

Rocla warehouse trucks general manager Jukka Suotsalo said the Caterpillar forklifts would expand and complement Rocla's full-service forklift line, particularly in the heavy forklift range up to 15 tonnes.

Rocla is Europe's fifth-largest warehouse truck manufacturer. Rocla listed on the Helsinki Stock Exchange in 1997, and expects almost 90 million euros (USD81.27 million) in sales this year. Rocla's largest market is Western Europe, where the group has an extensive dealer network.

MCFE was established in 1992 to serve customers in Europe, Africa and the Middle East. Based in Almera, The Netherlands, MCFE has more than 65 dealers and distributors in Europe, Africa and the Middle East. The main brands are Caterpillar and Mitsubishi forklifts.
American Yale dealership switches to Linde
American Yale dealership switches to Linde 9 May 2024 - Charlotte, NC, United States - 1 min read
DHL, Mattel sign warehouse agreement
DHL, Mattel sign warehouse agreement 2 May 2024 - Melbourne, VIC, Australia - 1 min read
New shipping JV launched in Brazil
New shipping JV launched in Brazil 2 Nov 2023 - Brasília, Brazil - 1 min read
Previously about:
US materials handling professionals recognised with awards News Story - 23 Oct 2025 - Tuscon, AZ, United States - 1 min read
Women in Industry Conference to be held in November News Story - 9 Oct 2025 - Rosemont, IL, United States - 1 min read
ProMat 2025 proves to be the biggest in its history News Story - 27 Mar 2025 - Chicago, IL, United States - 1 min read
New report spotlights Chinese forklift industry News Story - 2 Dec 2010 - Beijing, China - 2 min read
MCFE opens Benelux rental centre News Story - 27 Jul 2017 - Almere - 1 min read
Briefs News Story - 1 Apr 2010 - 2 min read
Mitsubishi bid for Rocla News Story - 30 Oct 2008 - Tokyo, Japan - 1 min read
Mitsubishi Logisnext supports takeover bid News Story - 2 Oct 2025 - Houston, TX, United States - <1 min read
MHI installs automation system News Story - 19 Dec 2024 - Tokyo, Japan - 1 min read
Reports Mitsubishi is selling Logisnext News Story - 12 Dec 2024 - Tokyo, Japan - 1 min read
Mixed Fleets: The Smarter way to Automate Your Warehouse Advertisement - 9 Oct 2025 - 5 min read
LogiMAT: Automation on the rise News Story - 11 May 2023 - Stuttgart, Germany - 8 min read
DS Smith deploys AGVs News Story - 26 Aug 2021 - London, United Kingdom - 1 min read
Briefs News Story - 23 Apr 2009 - 1 min read
Forklift designers gather with world’s best News Story - 10 Jul 2008 - JÄRVENPÄÄ, Finland - 1 min read
Rocla buys VB Trucks News Story - 5 Jun 2008 - JÄRVENPÄÄ, Finland - 1 min read
Do you have materials handling news? Submit your news here

PREMIUM business

GemOne
Telematics for industrial fleets. Fleet & safety management solutions: track vehicles, boost efficiency, operate safer, & avoid unexpected downtime.

Did you know that Forkliftaction’s unique pricing system is strategically designed to drive stronger B2B advertising outcomes?
With discounts for repeats and volume, you can maximise reach and reinforce consistency over time. New advertisers receive further savings with our first-time advertiser discount.
Ask about which B2B discounts apply to you, and how you can use them to your advertising advantage.

For audience info, web stats + our full media offer: [DOWNLOAD OUR MEDIA KIT].

Words of support …

Thanks to advertising with Forkliftaction, we have received inquiries and more and more people are aware of Ningbo Ruyi Joint Stock Co.,Ltd, which fits with our company's goal to go global and let the world know more about the benefits of our Xilin brand.

Michille Shi, Vice General Manager Sales

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Did you know that Forkliftaction’s unique pricing system is strategically designed to drive stronger B2B advertising outcomes?
With discounts for repeats and volume, you can maximise reach and reinforce consistency over time. New advertisers receive further savings with our first-time advertiser discount.
Ask about which B2B discounts apply to you, and how you can use them to your advertising advantage.

For audience info, web stats + our full media offer: [DOWNLOAD OUR MEDIA KIT].

Did you know that Forkliftaction’s unique pricing system is strategically designed to drive stronger B2B advertising outcomes?
With discounts for repeats and volume, you can maximise reach and reinforce consistency over time. New advertisers receive further savings with our first-time advertiser discount.
Ask about which B2B discounts apply to you, and how you can use them to your advertising advantage.

For audience info, web stats + our full media offer: [DOWNLOAD OUR MEDIA KIT].

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET