Mitsubishi bid for Rocla

News Story
- 30 Oct 2008 ( #384 ) - Tokyo, Japan
1 min read
A Rocla forklift
A Rocla forklift
Mitsubishi Heavy Industries (MHI) subsidiary Mitsubishi Caterpillar Forklift Europe (MCFE) has announced plans to take a controlling interest in Rocla. MCFE already owns 28.1% of the Finnish company.

MCFE and MHI have been major shareholders in Rocla since 2002 and have product sourcing agreements with the company for America and Europe (Forklifaction.com News #041).

Shigeru Tanemura, president of Mitsubishi Forklift Trucks, says the ownership of Rocla will strengthen MCFE's ability to design and manufacture warehouse products.

MHI aims to further expand its materials handling equipment portfolio and aggressively develop solution-oriented products and services for the European market through its purchase of Rocla.

Rocla's board of directors has unanimously recommend shareholders accept the offer of EUR13 (USD16.84) per share.

Tapio Rummukainen, CEO of Rocla, says as the European market sees steady high growth rates in the warehouse equipment industry, the acquisition of Rocla's warehouse equipment solutions will enhance the existing forklift business. "It will enable MHI and the MCFE companies to develop and expand their business in accordance with their European and overall growth strategy."

Rummukainen anticipates the combination of Mitsubishi Caterpillar Forklift Europe BV and Rocla will provide substantial growth opportunities for the company. "It (the purchase) will generate significant potential to improve operational excellence through sharing best practices, especially in areas such as purchasing, sourcing and manufacturing, technology, product development and R&D."

The acquisition will see Rocla positioned as the core of MHI's global forklift business in the warehouse equipment industry in Europe. Rummukainen says retaining Rocla's existing management team, employees, brand, service network and manufacturing facilities will be the key to best using Rocla's strengths.
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"Key words for success are change management, involvement of top management, and focus on people. Specific to the project, start not with full scope but begin and create momentum, and keep improving.
See this as a journey together with your employees..."

Read the rest of our exclusive in-depth interview with senior vice president market operations at Toyota Material Handling Europe, Ralph Cox, about lean manufacturing and automation.

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Words of support …

These releases in Forkliftaction are a nice experience for SNDC... We got seven inquiries coming from Canada, USA, Mexico, Israel and Australia (five from retailers, two from machines manufacturers) and we are still in contact with them. I can state that's a success story!

David Massat, Sales Director OEM and Export

"Key words for success are change management, involvement of top management, and focus on people. Specific to the project, start not with full scope but begin and create momentum, and keep improving.
See this as a journey together with your employees..."

Read the rest of our exclusive in-depth interview with senior vice president market operations at Toyota Material Handling Europe, Ralph Cox, about lean manufacturing and automation.

→ Discover more big insights in the very first of our  Big Picture Interviews.

Inside The News
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"Key words for success are change management, involvement of top management, and focus on people. Specific to the project, start not with full scope but begin and create momentum, and keep improving.
See this as a journey together with your employees..."

Read the rest of our exclusive in-depth interview with senior vice president market operations at Toyota Material Handling Europe, Ralph Cox, about lean manufacturing and automation.

→ Discover more big insights in the very first of our  Big Picture Interviews.