Thompson Lift Truck will donate the rental profit of a bright pink Hyundai forklift to breast cancer research.

"We wanted to do something that would not only raise funds for breast cancer research but also raise awareness and inspire others to join us in this effort," says Lucy Thompson Marsh, president and chief executive of the central Tennessee Hyundai forklift dealership.

"Our pink forklift stands out in any industrial setting and it's a reminder that we can all make a difference in the fight against breast cancer."

Thompson Lift Truck is a certified Women's Business Enterprise, which means it’s at least 51% owned, controlled, operated and managed by a woman or women.

The profit revenue the pink forklift generates until the end of this year will be donated to the Breast Cancer Research Foundation through the Thompson Foundation, the charitable arm of Thompson Lift Truck.

Thompson Lift Truck is the material handling division of Thompson Tractor, which was founded in 1957 by Hall W. Thompson

The Thompson family succession continued in 2019 when Lucy Thompson Marsh became dealer principal.

Thompson Tractor, which operates out of 30 locations, is the Caterpillar dealer for Alabama and northwest Florida and the Hyundai forklift dealer for Georgia, north Alabama and parts of Tennessee.