Oorja claims alcohol fuel cell is cost efficient

News Story
- 25 Oct 2007 ( #333 ) - FREMONT, CA, United States
1 min read
The OorjaPac can power a forklift for two eight-hour shifts on five gallons of alcohol.
The OorjaPac can power a forklift for two eight-hour shifts on five gallons of alcohol.
MHD Green Energy Solutions will be distributing Oorja Protonics' "industry-first" alcohol-based fuel cell on-board charging system for materials handling equipment, OorjaPac, in North America.

Oorja CEO Sanjiv Malhotra says MHD will target large retailers, logistics service providers, food processors, heavy manufacturing and automotive industries.

"We chose to partner with MHD because of the company's extensive experience in the materials handling equipment market and its commitment to green energy solutions."

The OorjaPac is an on-board battery charger for industrial vehicles that uses alcohol-based fuel cell technology.

Malhotra says OorjaPac is more cost efficient than hydrogen-based fuel cell systems.

"Hydrogen systems require special fuelling equipment to handle pressurised hydrogen. These systems usually are in the range of USD1 million.

"Fuelling for alcohol-based fuel cells is safe and easy and utilises a simple tote dispensing system costing less than US10,000. It's as easy as refilling your windshield wiper fluid."

He further boasts that OorjaPac extends battery life by 20% to 40% by improving the three factors that affect battery life - depth of discharge, heat and cycling.

The patent-protected OorjaPac can power Class 2-3 forklifts for two eight-hour shifts on five gallons of alcohol.

Malhotra will not disclose how much the company has invested in developing Oorja Pac, but says it has raised USD15.5 million in its last investment round.

MHD president Darrel Randall says the company is excited to partner with Oorja and that the relationship is a "true validation" of its commitment to providing environmentally friendly solutions.

Headquartered in Omaha, Nebraska, MHD Green Energy Solutions offers energy efficient solutions for the materials handling market.

Oorja Protonics, a fuel cell technology provider based in Fremont, California, is funded by venture capital companies Sequoia Capital and DAG Venture.
California steps back from zero-emission forklift regulation
California steps back from zero-emission forklift regulation 5 Jun 2025 - Sacramento, CA, United States - 1 min read
Raymond launches new detection system for forklifts
Raymond launches new detection system for forklifts 13 Feb 2025 - Greene, NY, United States - 1 min read
Previously about:
New Products News Story - 20 Aug 2009 - 2 min read
Do you have materials handling news? Submit your news here

It’s the year 2000. You’re in front of a boxy beige desktop waiting for the screeching ramblings of your dial-up to reach its finale. You go to Yahoo!, MSN, or maybe AOL, and start the mind-numbing process of finding your very specific needle in the digital haystack. And with web pages loading one image at a time, patience isn’t just a virtue – it’s a requirement!

As clumsy as this early iteration seems now, this technology was the great enabler that allowed Forkliftaction to connect to the industry across the globe.  

To everyone who has connected with Forkliftaction in the past 25 years, thank you for your contribution to our success! We feel deeply touched by your words of encouragement.

What has Forkliftaction meant to you? Drop us a line.

Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

It’s the year 2000. You’re in front of a boxy beige desktop waiting for the screeching ramblings of your dial-up to reach its finale. You go to Yahoo!, MSN, or maybe AOL, and start the mind-numbing process of finding your very specific needle in the digital haystack. And with web pages loading one image at a time, patience isn’t just a virtue – it’s a requirement!

As clumsy as this early iteration seems now, this technology was the great enabler that allowed Forkliftaction to connect to the industry across the globe.  

To everyone who has connected with Forkliftaction in the past 25 years, thank you for your contribution to our success! We feel deeply touched by your words of encouragement.

What has Forkliftaction meant to you? Drop us a line.

PREMIUM business

Flexi® By Narrow Aisle Limited
Leading manufacturers of very narrow aisle (VNA) equipment.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

PREMIUM business

F. Uchiyama
Global exporter of used forklift and construction machinery, servicing over 80 countries.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Since July 2000, Forkliftaction News has been your guide to the developments that are shaping your industry.

Starting today we are also looking back on some of the key news stories from our extensive news archive.

In the news email and on the website, you'll see links to stories that were 'leading our news' multiple years ago, with topics spanning world-first products, big acquisitions, and major industry shifts.
We hope you enjoy this unique insight into the materials handling industry!