Wisconsin Lift Truck Corp (WLTC) now represents Rico Equipment Inc, and Cisco Equipment has added the Clark Material Handling Co line.
The change at each dealership was effective from 1 September.
Rico Equipment of Medina, Ohio named WLTC as the manufacturer's 13th preferred dealer. Rico makes engineered materials handling equipment and custom-built forklifts.
"We added the Rico line to satisfy customer requests," says Dave Oldenburg, WLTC marketing manager.
Among its multiple offerings, WLTC represents the Caterpillar, Mitsubishi and Linde forklift brands and in April, added the Jungheinrich forklift line for the Upper Peninsula of Michigan and eastern Wisconsin.
Brookfield, Wisconsin-based WLTC employs 310 staff and has several other distribution and full-service locations in Wisconsin. Focused operations include Wolter Material Handling, Wolter Power Systems and Contractor Equipment Services. WLTC acquired the assets of Witco Systems Inc on 29 July
(Forkliftaction.com News #474).
In addition to forklifts, some locations of WLTC handle lines of aerial lift and construction equipment, pallet trucks, industrial cleaning equipment and industrial mobile robots such as automated guided vehicles.
"The addition of Rico's line of the world's finest specialty lift trucks, along with our years of experience, excellent reputation and commitment to customers, will be a successful combination," says Jerry Weidmann, WLTC president.
Rico Equipment employs 100 staff, occupies 150,000 sqft (13,500 sqm) and performs more than 98% of its design, development, fabrication and assembly work in-house for end-use customers, mostly in the automotive, military, paper, steel and manufacturing markets. Equipment lifting capacities range from 3,000-300,000 lbs (1,350-135,000 kg).
In addition to WLTC, other recent appointments of multiple-site preferred Rico dealers include Chillicothe, Illinois-based MH Equipment, Wixom, Michigan-based Alta Equipment Co and Wilmington, Massachusetts-based Northland Industrial Truck Co Inc.
Meanwhile, Cisco Equipment became an exclusive authorised Clark distributor in west Texas, south west Oklahoma and south east New Mexico.
Cisco supports Clark sales and service through its Lubbock, Texas facility and additional locations in Odessa, Midland and San Angelo, Texas and Artesia, New Mexico. The service area encompasses 84 counties in Texas, four in Oklahoma and three in New Mexico.
"The New Mexico market is new for us, and we opened the Artesia facility in November," says Larry Smart, general manager of Cisco Equipment.
"Cisco Equipment has been a west Texas presence since 1978 and gives Clark a distributor with tremendous credibility and market knowledge," says Scott Johnson, vice president of business development with Clark in Lexington, Kentucky. "Cisco gets Clark well positioned in a number of traditional lift truck accounts and also brings with it a number of incremental opportunities for our joint action."
Cisco Equipment employs 88 and, in addition to Clark, also represents Nissan Forklift in the Odessa market.
Also, Cisco Equipment deals with aerial-work-platform and telescopic-material-handler equipment brands Genie from Terex Corp and JLG from Oshkosh Corp, agricultural and construction equipment brands New Holland, Case and Kobelco from CNH Global NV, and cranes from Link-Belt Construction Equipment Co.
The business was founded as Cisco Ford Equipment, originally representing the Ford tractor brand.
Odessa-based Cromeens Hollomon & Sibert Inc is the parent company for Cisco Equipment and other businesses, including activity in the Russian Federation.