Big Joe's S30 walk-behind straddle truck

Big Joe has launched a new series of electric forklifts aimed to compete with online retailers and low-price imports.

"The new line of forklifts will surprise people," says Kevin Pletch, dealer sales manager at Big Lift LLC which manages the Big Joe brand and factory.

Pletch explains that the forklifts will maintain the rugged construction for which the brand is known but has "a price that is hard to beat".

"Our distributors have asked us to reinvent ourselves to combat low-price competitors that have flooded the market in recent years, and with this product line, we are now proving we have heard their call," he says.

Big Lift LLC has also unveiled a new distribution program to maintain factory stock at several regional locations in the US. The improved distribution footprint and product availability is expected to boost the forklift producer's competitiveness. The forklifts are available through over 150 Big Joe dealers in the US.

The new series includes the S30 walk-behind straddle truck, the C22 walk-behind counterbalance truck, the M22 manual stacker, and the PTE30 and PTE45 electric pallet trucks for medium-duty applications.