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Interesting findings about the effect of online advertising

Thursday, 19 November 2009 ( #437 )
One third of Australian consumers exposed to an online ad are able to recall that ad when asked, according to new research from Nielsen Online.

And 41% of people can link the correct brand to an un-branded ad.

Last week Nielsen Online released its online ad effectiveness benchmarks, based on research with 100,000 Australian respondents.

Intention to purchase or use products or services, brand sentiment and awareness increase significantly following exposure to an online ad campaign.

Ask Forkliftaction.com about its competitive advertising packages, its audience number and profile and its advertising results.

With over nine years experience Forkliftaction can help you find the online advertising solution that suits your products and your budget.

Contact us for more information. Email info@forkliftaction.com, phone +61 (0)7 3369 9090 or fax +61 (0)7 3369 9096.
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