 CeMAT 2008 in Hannover |
The dates for CeMAT 2011 have been changed to allow more people and exhibitors to attend the show. The CeMAT steering committee has announced the show will run from Monday to Friday, 2 to 6 May 2011, instead of Tuesday to Saturday.
Dr Wolfram von Fritsch, board chairman at Deutsche Messe AG, says CeMAT 2008 demonstrated the show can reach specific target groups by sticking to weekdays. "At the meeting of the CeMAT (board), we unanimously decided to start on the Monday as this will enable us to increase the foreign visitor quota."
CeMAT 2008 attracted over 58,000 visitors, a growth of 20%, with 36% of these visitors from outside Germany.
Dr Christoph Beumer, chairman of the CeMAT steering committee and board chairman for Beumer Maschinenfabrik, says the decision to incorporate the Monday into the show's run will strengthen its position as the world's leading trade fair in its field. "Many foreign visitors will use the Sunday to travel to Hannover," he says.