*EXCLUSIVE* Manitou: Future outside Europe

News Story
- 16 Feb 2006 ( #247 ) - Sydney, Australia
2 min read
Bruno Fille
Bruno Fille
At the opening of Manitou BF's newest subsidiary, Manitou Australia, Forkliftaction.com News reporter Christine Liew spoke to Manitou executive vice president Bruno Fille. He and fellow French directors Francois F Piffard and Henri L Gallard were in Sydney to open Manitou Australia (Forkliftaction.com News #246).

"A few years ago we talked about Manitou as the world leader in the rough-terrain business. Today our positioning is progressively changing. We are keeping our core business, rough-terrain forklifts, but developing other product lines, like industrial equipment," Fille said.

Manitou, known for its all-terrain forklifts, aims to gradually become a global player in materials handling equipment. Today, its business activities and products cover three main markets: construction, farming and the industries market. The latter covers all applications not included in the first two market sectors.

Last year, Manitou's consolidated net sales totalled AUD1.5 billion (USD1.1 billion ) with total growth exceeding 20 per cent. Group turnover for 2005 jumped 12 per cent in France, 23 per cent in Europe and 47 per cent in "other countries". The USA experienced more than 60 per cent growth, Asia 79 per cent and the Pacific 49 per cent.

The Manitou Group's strategy is to develop its activities in the three main sectors and avoid strong dependency on any one sector, Fille said. (Total net sales: 48 per cent construction, 27 per cent farming and 25 per cent industries).

The Asia-Pacific region was a point of interest for the group, representing its future as opportunities for market growth and increased market share existed there, Fille said.

However, he said Manitou had to start from first base in some Asia-Pacific markets.

"It will take years to develop the Chinese [rough-terrain] market because we have to develop from scratch but it's a situation we like in Manitou. For the time being, we have no competitor in this market but we also recognise that the market has to be developed.

"We are starting activities in China with production of industrial forklifts to export them worldwide. They are relatively low cost in production and of good quality. Later, we will accelerate our development in Asia for rough-terrain forklifts but, for the time being, it's a relatively small market," he said.

Manitou acquired the Irisman Company in China last September for around USD4 million. The company, which is considered a start-up, was renamed Manitou Hangzhou Material Handling Co Ltd and made an affiliate subsidiary.

Currently about 40 people work in Hanghou, which has the capacity to produce 3,000 units a year. The company manufactures industrial internal combustion forklifts with load capacities ranging from 1.5 tons to 3.5 tons.

Fille said there were ideas for joint ventures in other emerging markets, like India, but 2006 was "still a bit too early to talk about it".

However, the group opened its own marketing office in Mumbai, India, in June 2005. In late 2005, the Spanish marketing office was converted to a sales affiliate "in view of the size of activities achieved in the country". A marketing office opened in Belgorad, Russia, this year.
DP World works to employ Kenyan youths
DP World works to employ Kenyan youths 20 Feb 2025 - Mombasa, Kenya - 1 min read
Still unveils strategic changes
Still unveils strategic changes 29 Sep 2022 - Hamburg, Germany - 1 min read
KION drives growth through digitalisation
KION drives growth through digitalisation 17 May 2018 - Frankfurt, Germany - 2 min read
Previously about:
New product launches at Bauma News Story - 24 Apr 2025 - Munich, Germany - 2 min read
Manitou and Kiloutou unveil retrofitted electric telehandler News Story - 13 Jun 2024 - Ancenis, France - 1 min read
Manitou strikes asset deal with Dezzo Equipment News Story - 16 May 2024 - Chloorkop, South Africa - 1 min read
Do you have materials handling news? Submit your news here
Inside The News
In what may prove to be a sign of things to come, Canadian materials handling equipment lithium-ion battery manufacturer, UgoWork, has announced battery assembly for some forklifts bound for the North American domestic market will now be done in the US. See the story for full details... Continue reading

Industrial processes in paper and waste processing involves strapped bale handling and de-wiring. Durwen provides the smart solution for the industry, with its fully Durwen designed and made de-wiring bale clamp. Expensive factory part equipment was needed yesterday - use the smart solution from Durwen in future!

Check out our new website and get in touch with us today! 

Product and service backup MADE IN GERMANY!
You might want to check out our service portal as well – it backs you up 24/7!

Words of support …

Thanks to advertising with Forkliftaction, we have received inquiries and more and more people are aware of Ningbo Ruyi Joint Stock Co.,Ltd, which fits with our company's goal to go global and let the world know more about the benefits of our Xilin brand.

Michille Shi, Vice General Manager Sales

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Industrial processes in paper and waste processing involves strapped bale handling and de-wiring. Durwen provides the smart solution for the industry, with its fully Durwen designed and made de-wiring bale clamp. Expensive factory part equipment was needed yesterday - use the smart solution from Durwen in future!

Check out our new website and get in touch with us today! 

Product and service backup MADE IN GERMANY!
You might want to check out our service portal as well – it backs you up 24/7!

Inside The News
In what may prove to be a sign of things to come, Canadian materials handling equipment lithium-ion battery manufacturer, UgoWork, has announced battery assembly for some forklifts bound for the North American domestic market will now be done in the US. See the story for full details... Continue reading

PREMIUM business

Noblelift
Global leader and manufacturer of high quality electric, lithium-ion, and IC material handling equipment.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Industrial processes in paper and waste processing involves strapped bale handling and de-wiring. Durwen provides the smart solution for the industry, with its fully Durwen designed and made de-wiring bale clamp. Expensive factory part equipment was needed yesterday - use the smart solution from Durwen in future!

Check out our new website and get in touch with us today! 

Product and service backup MADE IN GERMANY!
You might want to check out our service portal as well – it backs you up 24/7!

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET